Wortspiel is the second largest Google Ads / AdWords agency in Switzerland and a Google Premier Partner. We help companies to increase their sales and profits with Google advertising.

Our clients value our professional expertise, entrepreneurial thinking and pleasant cooperation.

So far we had the privilege of working with WordPress, Swisscom and American Express, among others. Maybe soon with you too?

“I really enjoyed the audit of our AdWords campaigns conducted by Wortspiel, which was very thorough. It spurred me to take a closer look at many levers.”
Phu Bui Phu Bui | WordPress.com

“The AdWords campaign with Wortspiel exceeded our expectations by far. Another aspect we really like is the pragmatic and pleasant way we work together.“

Thorsten Jaecks Thorsten Jaecks | Swisscom

“A great workshop with detailed, clear and practical appraisals of our AdWords campaigns. We got a lot of tips and good guidance on improving these. I’m really pleased  and am sure that this will significantly enhance our campaign performance.“

Katja Wussler Katja Wussler | Basler Insurance

“Wortspiel supports us with our AdWords strategy for our coffee brands Delizio and Café Royal. We’re happy to have Wortspiel at our side as a straightforward, pragmatic and conceptually strong partner.“

Damian Kirtz Damian Kirtz | Delica AG (Migros)

“Wortspiel is the ideal partner for achieving our growth targets. In particular, we value their continual and creative approach, the transparent and collaborative partnership and their commitment to a deep understanding of our business model.“
Hannes Sturzenegger Hannes Sturzenegger | MOVU AG


We can only make Google Ads a success if we don’t just do Google Ads.

Therefore, if necessary, we also help to optimize your website for search engines, to convert more visitors into customers, to bring clarity into your data and to enhance your strategy.

Google Ads Consulting

You prefer to manage your Google Ads campaigns inhouse? We are happy to help you increase your know-how and the performance of your campaigns with audits, workshops, coaching and mentoring.

SEO Consulting

Search engine optimization pays off twice: on the one hand it brings more “free“ visitors through better organic rankings, on the other hand it lowers the click costs for Google Ads through higher relevance.

Conversion Optimization

The more website visitors we convert into paying customers, the higher the return of Google Ads - and of all other advertising measures. We develop improvement hypotheses and test them for statistical relevance.

Analytics Setup

Through accurate tracking, we can measure exactly how Google Ads is contributing to your goals – and can use the data obtained to optimize your campaigns.

Marketing Strategy Consulting

As a Google Ads agency we have insight into the marketing of many companies. There we see which marketing activities work for which business models – and which do not. We are happy to pass on these findings.


In the video series Wortspiel.TV we celebrate what our clients have achieved with our help.

In the first episode we spoke with Wortspiel customer Laurent Decrue, co-founder and CEO of the largest Swiss relocation startup, MOVU.

Laurent explained how MOVU had become a market leader within a short period of time; how much of this success could be attributed to our Google Ads expertise and why he loves to ski.

Laurent Decrue and Stefan Vetter

Our Book

AdWords for Startups

Google Ads is the fastest way to connect supply and demand. This makes it one of the most effective growth driver for startups targeting a mass market. But competition is fierce and there is little room for error.

Stefan Vetter und Aurel Gergey help startups become – and remain – market leaders with Google Ads. Their insights are summarised in this guide.

Our values

While both the market and our offer will continue to evolve, our values will remain the same:

Wortspiel Values


Cooperation can only work well if we’re aligned on a personal level. We value honesty, humility and authenticity.


Trust is more important to us than contracts. As long as both parties are happy and continue to evolve together, we will keep working together. If this changes we will part ways.


The marketing landscape is changing so fast that long-term top performance is only possible with a high degree of specialisation. In our case, this area of specialisation is “Google Ads”.


Stefan Vetter

Stefan Vetter

Stefan Vetter is the founder and CEO of Wortspiel. He has worked in digital marketing since 1999 and has focussed exclusively on Google Ads for many years. Stefan likes to pass on his knowledge: as an author of the first Swiss Google Ads book “AdWords for Startups”, one of nine “Google Certified Trainer” in Switzerland, a sought-after speaker and as a lecturer at the University of Applied Sciences and Arts Northwestern Switzerland FHNW and at the Swiss Institute of Business Economics SIB.


Aurel Gergey

Aurel Gergey

Aurel Gergey is Creative Director at Wortpiel. He has worked in advertising agencies as a copywriter/conceptual designer and has been using Google Ads since 2004. Aurel has published the book “AdWords for Startups” together with Stefan Vetter. His guiding principle: Good expression makes a good impression™.


Mario Thomsen

Mario Thomsen

Mario Thomsen is Head of Google Ads at Wortspiel. He is an experienced search engine marketer and one of only 10 Top Contributors in the official German-speaking Google Ads community. As an accredited Bing Ads professional he also runs campaigns on Google’s biggest competitor.


Maren Ockels

Maren K. Ockels

Maren K. Ockels is a Senior Google Ads Consultant at Wortspiel. After working at Immowelt, she spend three years as Head of Online Marketing for a startup incubator. In this role, Maren established and oversaw Google Ads campaigns for startups such as HomeToGo, Dreamlines and Finanzcheck. She holds a degree in business administration and is one of only 10 Top Contributors in the official German-speaking Google Ads community.


Erik Blatter

Erik Blatter

Erik Blatter is a Senior Google Ads consultant at Wortspiel. He is a seasoned digital marketer. In 2012 Erik lead the relaunch of online printing service prinzessin.ch, which subsequently won the Swiss E-Commerce Award. The following two years he continued to work there as a marketing manager, being responsible for their Google Ads campaigns. In 2014 he returned to the agency side.


Toni Ricciardelli

Toni Ricciardelli

Toni Ricciardelli is a Senior Google Ads Consultant at Wortspiel. In the 80s a Commodore 64 awoke a passion for bits and bytes. Since then he has been true to this passion and has a Bachelor of Business Administration with a CAS in online marketing and e-commerce. He has been engaged with online and search engine marketing for more than 15 years.


Jennifer Walter

Jennifer Walter

Jennifer Walter is a Google Ads consultant at Wortspiel. She studied communication studies and sociology in Zürich and Cork. After working at several advertising agencies she became a brand and communication manager at an international SME where she was responsible for communication and search engine marketing.


David Brunnschweiler

David Brunnschweiler

David Brunnschweiler is a Google Ads Consultant at Wortspiel. A studied business economist, David sports many years of marketing experience at Swisscom and SBB. Before that he worked as a consultant for a renowned Swiss advertising agency. David is an enthusiastic supporter of a lean marketing approach. His passion is scaling new products and services. Google Ads serves him as a central tool for that.



Here you’ll find our three most recent blog posts. All previous entries are in the blog history.

Contact Us

Would you like to win more customers faster and more cost-efficient? Then we might be able to help. Let us discuss your project, without obligation and free of charge. We are looking forward to hearing from you!

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Wortspiel GmbH
Sihlquai 125
8005 Zürich
+41 44 533 30 00

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