Conversion Optimization (CRO)
We work with ambitious clients – from fast-growing 🚀 start-ups to some of the most valuable 🏢 companies in the world:
“I really enjoyed the audit of our Google Ads campaigns conducted by Wortspiel, which was very thorough. It spurred me to take a closer look at many levers.”
Phu Bui | WordPress.com
“In a digital commerce project Wortspiel supported us very effectively with consulting, conception, execution and analysis. Their expertise helped the campaign to significantly exceed expectations. Another aspect we really like is the pragmatic and pleasant way we work together.“
Thorsten Jaecks | Swisscom
“Wortspiel is the ideal partner for achieving our growth targets. In particular, we value their continual and creative approach, the transparent and collaborative partnership and their commitment to a deep understanding of our business model.“
Hannes Sturzenegger | MOVU
“A great workshop with detailed, clear and practical appraisals of our Google Ads campaigns. We got a lot of tips and good guidance on improving these. I’m really pleased and am sure that this will significantly enhance our campaign performance.“
Katja Wussler | Baloise Insurance
“We value our cooperation at eye level and benefit from their extensive know-how and wealth of experience. We’re happy to have Wortspiel at our side as a straightforward, pragmatic and conceptually strong partner.“
Damian Kirtz | Migros
“mymuesli uses Google Ads for customer acquisition in five markets. Wortspiel has provided us with valuable insights for optimization. We were particularly pleased with the concrete action recommendations and the appealing presentation. Wortspiel has always taken strategic goals and the business model into consideration.“
Florian Breiner | mymuesli
In the video series Wortspiel.TV we celebrate what our clients have achieved with our help.
In the first episode we spoke with Wortspiel customer Laurent Decrue, co-founder and CEO of the largest Swiss relocation startup, MOVU.
Laurent explained how MOVU had become a market leader within a short period of time; how much of this success could be attributed to our Google Ads expertise and why he loves to ski.
At many agencies you will be taken care of by juniors. We only have seniors working for you:
Stefan Vetter is the founder and CEO of Wortspiel. He created his first website in 1999 and has been active in digital marketing ever since. Stefan likes to pass on his knowledge: as author of the first Swiss Google Ads book “AdWords for Startups”, one of nine “Google Certified Trainer” in Switzerland, keynote speaker as well as lecturer at the University of Applied Sciences and Arts Northwestern Switzerland FHNW, at the Swiss Distance University of Applied Sciences, at the Swiss Institute of Business Economics SIB and at Google Zürich.
Jennifer Walter is Creative Director at Wortspiel. She studied communication sciences and sociology in Zürich and Cork. After working at several advertising agencies she became a brand and communication manager at an internationally operating Swiss SME.
Maren K. Ockels
Maren K. Ockels is Head of Google Ads at Wortspiel. After working at Immowelt, she spent three years as Head of Online Marketing for a startup incubator. In this role, Maren established and oversaw Google Ads campaigns for startups such as HomeToGo, Dreamlines and Finanzcheck. She holds a degree in business administration and is one of only 10 Top Contributors in the official German-speaking Google Ads community.
Erik Blatter is Head of Conversion Optimization at Wortspiel. As a certified polygraph with further studies in communication planning, he was drawn early into digital marketing. His relaunch of an online print shop was awarded the Swiss E-Commerce Award in 2012. The following two years he worked as marketing manager for this print shop. In 2014, he returned to the agency site focusing on Google Ads and conversion optimization.
Aurel Gergey is a Senior Consultant at Wortpiel. He has worked in advertising agencies as a copywriter/conceptual designer and has been using Google Ads since 2004. Aurel has published the book “AdWords for Startups” together with Stefan Vetter. His guiding principle: Good expression makes a good impression™.
Mario Thomsen is a Senior Consultant at Wortspiel. He is an experienced search engine marketer and one of only 10 Top Contributors in the official German-speaking Google Ads community. As an accredited Bing Ads professional he also runs campaigns on Google’s biggest competitor.
Toni Ricciardelli is a Senior Consultant at Wortspiel. In the 80s a Commodore 64 awoke a passion for bits and bytes. Since then he has been true to this passion and has a Bachelor of Business Administration with a CAS in online marketing and e-commerce. He has been engaged with online and search engine marketing for more than 15 years.
Christian Ebernickel is a Senior Consultant at Wortspiel. He focuses on the conception and implementation of extensive tracking setups with Google Analytics and the Google Tag Manager. The winner of the Google-supported “Analytics Award” is a sought-after speaker at conferences such as the “Data Driven Business” in Berlin, the “SMX” in Munich and the “Analytics Summit” in Hamburg as well as a lecturer at 121WATT. Christian’s motto is: “The right data in the right place at the right time”.
David Brunnschweiler is a Senior Consultant at Wortspiel. A studied business economist, David sports many years of marketing experience at Swisscom and SBB. Before that he worked as a consultant for a renowned Swiss advertising agency. David is passionate about scaling new products and services. Google Ads serve him as a central tool.
Cooperation can only work well if we’re aligned on a personal level. We value honesty, humility and authenticity.
Trust is more important to us than contracts. As long as both parties are happy and continue to evolve together, we will keep working together. If this changes we will part ways.
The marketing landscape is changing so fast that long-term top performance is only possible with a high degree of specialisation. We prefer to do less and do it as well as possible.
The SMX Munich is the largest event in the German-speaking area on the subject of search engine marketing (SEA + SEO). From the lectures I attended, I can see three trends that should shape our industry in the next few years.
Is advertising in Google search still worthwhile, what are general trends in advertising and what is my advice to companies? I was allowed to answer these and more questions in …
Wortspiel has recently become an official Bing Partner – as one of only three agencies in Switzerland. Google’s biggest competitor in the field of search engines has only a small …
Automation through Machine Learning and Artificial Intelligence (AI) is changing all aspects of Google Ads. In this article, I will outline five critical consequences of automation for Google Ads agencies - as well as for all companies that use Google Ads.
What can performance marketing do and what does a typical campaign look like? The sector is growing rapidly. But the number of mistakes you can make if you’re not familiar …
Actually I didn't want to go to Budapest at all. I was there a few years ago to celebrate my graduation. The city had left no lasting impression on me. But this time everything was different …
We are happy to share our experience at conferences and universities. Here are the next speeches and courses with our participation – you can find a complete list in our calendar of events:
- OMT (Webinar)
“This Is How Every Tracking Setup Fails: 13 Bad Mistakes That Lead to Chaos”, Christian Ebernickel, April 26th, 2019 (in German)
- 121WATT Hamburg
“Google Analytics Advanced Seminar”, Christian Ebernickel, May 21st – 22nd, 2019 (in German)
- Marketing & Business School Zürich MBSZ
«Google Ads Specialist MBSZ», Stefan Vetter (course director), May 24th – June 29th, 2019 (in German)
- Swiss Distance University of Applied Sciences
“Leading Teams Remotely” (CAS Digital Leadership), Stefan Vetter, June 4th, 2019 (in German)
- Swiss Institute of Business Economics SIB
“Website Optimization” (Dipl. Chief Digital Officer NDS HF), Stefan Vetter, June 22nd, 2019 (in German)
Google Ads is the fastest way to connect supply and demand. This makes it one of the most effective growth drivers for startups targeting a mass market. But competition is fierce and there is little room for error.
Stefan Vetter und Aurel Gergey help startups become – and remain – market leaders with Google Ads. Their insights are summarised in this guide.
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