About


Wortspiel is the second largest agency for Google Ads and conversion optimization in Switzerland. We help companies to win more customers faster and more cost-efficient.

We don’t aim to become the largest agency, but rather the best. That’s why three quarters of our team are seniors. We work remotely so we can bring in the world’s brightest talent.

So far we had the privilege of working with WordPress, Swisscom and American Express, among others. Maybe soon with you too:


“I really enjoyed the audit of our Google Ads campaigns conducted by Wortspiel, which was very thorough. It spurred me to take a closer look at many levers.”
Phu Bui Phu Bui | WordPress.com


“The Google Ads campaign with Wortspiel exceeded our expectations by far. Another aspect we really like is the pragmatic and pleasant way we work together.“

Thorsten Jaecks Thorsten Jaecks | Swisscom


“Wortspiel is the ideal partner for achieving our growth targets. In particular, we value their continual and creative approach, the transparent and collaborative partnership and their commitment to a deep understanding of our business model.“
Hannes Sturzenegger Hannes Sturzenegger | MOVU


“A great workshop with detailed, clear and practical appraisals of our Google Ads campaigns. We got a lot of tips and good guidance on improving these. I’m really pleased  and am sure that this will significantly enhance our campaign performance.“

Katja Wussler Katja Wussler | Baloise Insurance


“Wortspiel supports us with our Google Ads strategy for our coffee brands Delizio and Café Royal. We’re happy to have Wortspiel at our side as a straightforward, pragmatic and conceptually strong partner.“

Damian Kirtz Damian Kirtz | Migros


Services

Top performance is only possible with a high degree of specialisation. Therefore, we intentionally only offer the following three services. For everything else, we rely on strong partners.

Conversion Optimization

The more website visitors we convert into paying customers, the higher the return of Google Ads - and of all other advertising measures. We analyze your website, develop improvement hypotheses and test them for statistical relevance with tools such as Google Optimize, Optimizely and VWO.

Marketing Strategy Consulting

As a Google Ads agency we have insight into the marketing of many companies. There we see which marketing activities work for which business models – and which do not. You too can benefit from these insights.

Wortspiel.TV

In the video series Wortspiel.TV we celebrate what our clients have achieved with our help.

In the first episode we spoke with Wortspiel customer Laurent Decrue, co-founder and CEO of the largest Swiss relocation startup, MOVU.

Laurent explained how MOVU had become a market leader within a short period of time; how much of this success could be attributed to our Google Ads expertise and why he loves to ski.

Laurent Decrue and Stefan Vetter

People

Stefan Vetter

Stefan Vetter

Stefan Vetter is the founder and CEO of Wortspiel. He has worked in digital marketing since 1999 and has focussed on Google Ads and conversion optimization for many years. Stefan likes to pass on his knowledge: as an author of the first Swiss Google Ads book “AdWords for Startups”, one of nine “Google Certified Trainer” in Switzerland, a sought-after speaker and as a lecturer at the University of Applied Sciences and Arts Northwestern Switzerland FHNW, at the Swiss Institute of Business Economics SIB and at Google Zürich.

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Aurel Gergey

Aurel Gergey

Aurel Gergey is Creative Director at Wortpiel. He has worked in advertising agencies as a copywriter/conceptual designer and has been using Google Ads since 2004. Aurel has published the book “AdWords for Startups” together with Stefan Vetter. His guiding principle: Good expression makes a good impression™.

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Mario Thomsen

Mario Thomsen

Mario Thomsen is Head of Google Ads at Wortspiel. He is an experienced search engine marketer and one of only 10 Top Contributors in the official German-speaking Google Ads community. As an accredited Bing Ads professional he also runs campaigns on Google’s biggest competitor.

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Erik Blatter

Erik Blatter

Erik Blatter is Head of Conversion Optimization at Wortspiel. As a certified polygraph with further studies in communication planning, he was drawn early into digital marketing. His relaunch of an online print shop was awarded the Swiss E-Commerce Award in 2012. The following two years he worked as marketing manager for this print shop. In 2014, he returned to the agency site focusing on Google Ads and conversion optimization.

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Maren Ockels

Maren K. Ockels

Maren K. Ockels is a Senior Consultant at Wortspiel. After working at Immowelt, she spent three years as Head of Online Marketing for a startup incubator. In this role, Maren established and oversaw Google Ads campaigns for startups such as HomeToGo, Dreamlines and Finanzcheck. She holds a degree in business administration and is one of only 10 Top Contributors in the official German-speaking Google Ads community.

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Toni Ricciardelli

Toni Ricciardelli

Toni Ricciardelli is a Senior Consultant at Wortspiel. In the 80s a Commodore 64 awoke a passion for bits and bytes. Since then he has been true to this passion and has a Bachelor of Business Administration with a CAS in online marketing and e-commerce. He has been engaged with online and search engine marketing for more than 15 years.

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Jennifer Walter

Jennifer Walter

Jennifer Walter is a Consultant at Wortspiel. She studied communication sciences and sociology in Zürich and Cork. After working at several advertising agencies she became a brand and communication manager at an international Swiss SME. There she was responsible for search engine marketing, among other things.

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David Brunnschweiler

David Brunnschweiler

David Brunnschweiler is a Consultant at Wortspiel. A studied business economist, David sports many years of marketing experience at Swisscom and SBB. Before that he worked as a consultant for a renowned Swiss advertising agency. David is passionate about scaling new products and services. Google Ads serve him as a central tool.

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Our values

While both the market and our offer will continue to evolve, our values will remain the same:

Wortspiel Values

Friendliness

Cooperation can only work well if we’re aligned on a personal level. We value honesty, humility and authenticity.

Freedom

Trust is more important to us than contracts. As long as both parties are happy and continue to evolve together, we will keep working together. If this changes we will part ways.

Focus

The marketing landscape is changing so fast that long-term top performance is only possible with a high degree of specialisation. We prefer to do less and do it as well as possible.

Our Book

AdWords for Startups

Google Ads is the fastest way to connect supply and demand. This makes it one of the most effective growth drivers for startups targeting a mass market. But competition is fierce and there is little room for error.

Stefan Vetter und Aurel Gergey help startups become – and remain – market leaders with Google Ads. Their insights are summarised in this guide.

Blog


Here you’ll find our three most recent blog posts. All previous entries are in the blog history.


Contact Us


Let us discuss your project, without obligation and free of charge. We are looking forward to hearing from you!


Contact Information

Wortspiel GmbH
Sihlquai 125
8005 Zürich
Switzerland
+41 44 533 30 00

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