{"id":1168,"date":"2019-04-23T18:08:31","date_gmt":"2019-04-23T16:08:31","guid":{"rendered":"https:\/\/wortspiel.com\/en\/?p=1168"},"modified":"2020-02-11T12:21:49","modified_gmt":"2020-02-11T11:21:49","slug":"movu-case","status":"publish","type":"post","link":"https:\/\/wortspiel.com\/en\/movu-case","title":{"rendered":"Movu Increases Leads via Google Ads by +18% While Reducing Costs by -32% Thanks to Smart Bidding &#8211; Case Study With Google Switzerland"},"content":{"rendered":"<p>MOVU is the largest relocation platform in Switzerland and has been a client of Wortspiel <a href=\"https:\/\/wortspiel.com\/en\/laurent-movu\">since 2015<\/a>. During this time we have seen many changes in Google Ads &#8211; one of the most significant is certainly the <a href=\"https:\/\/wortspiel.com\/en\/agency-future\">increasing automation<\/a>.<\/p>\n<p>In this joint case study with Google Switzerland, we report on our experiences with the switch of the Google Ads account of MOVU to Smart Bidding. You can also download the case study as a PDF file at the end of the article.<\/p>\n<div id=\"toc_container\" class=\"toc_white no_bullets\"><p class=\"toc_title\">Contents<\/p><ul class=\"toc_list\"><li><a href=\"#the-challenge\">The Challenge<\/a><\/li><li><a href=\"#the-approach\">The Approach<\/a><\/li><li><a href=\"#the-result\">The Result<\/a><\/li><li><a href=\"#acknowledgements-download\">Acknowledgements &amp; Download<\/a><\/li><\/ul><\/div>\n<h2><span id=\"the-challenge\">The Challenge<\/span><\/h2>\n<p>MOVU felt that their manual optimization approaches were time consuming and not enabling them to meet their ambitious growth goals.<\/p>\n<p>In close collaboration with their agency Wortspiel and their Google Account Manager, MOVU decided to test Smart Bidding against their manual bidding performance.<\/p>\n<h2><span id=\"the-approach\">The Approach<\/span><\/h2>\n<p>After a successful test on their most important sub-market, MOVU decided to go \u201call in\u201d and switch their campaigns completely to Smart Bidding.<\/p>\n<p>To assist the automation the client\u2019s agency Wortspiel reduced MOVU\u2019s number of campaigns from one hundred to less than ten \u2014 complemented with a broad-match keyword strategy.<\/p>\n<p>The company is now focusing on \u201ccost per acquisition\u201d as a central control variable.<\/p>\n<h2><span id=\"the-result\">The Result<\/span><\/h2>\n<p>After assessing performance over a month, MOVU was able to increase conversions (leads) by 18% while simultaneously reducing their costs by 32%.<\/p>\n<p>Due to embracing automation, MOVU has been able to achieve their ambitious growth goals and Wortspiel has been able to use the freed-up time to focus on more strategic initiatives.<\/p>\n<h2><span id=\"acknowledgements-download\">Acknowledgements &amp; Download<\/span><\/h2>\n<p>We would like to thank the team who made this achievement possible: Hannes Sturzenegger (CMO, MOVU), Dorin Heid (Agency Account Manager, Google), Alexia C. N\u00fcssli (Agency Partner Manager, Google), <a href=\"\/en\/#aurel\">Aurel Gergey<\/a> (Project Lead \/ Senior Consultant, Wortspiel) and <a href=\"\/en\/#erik\">Erik Blatter<\/a> (Senior Consultant, Wortspiel).<\/p>\n<p>Here you can download the case study:<\/p>\n<p><a class=\"linknoborder\" href=\"https:\/\/wortspiel.com\/en\/download\/case-study-movu-with-google?wpdmdl=1180&amp;masterkey=5cbf83515f980\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-1170\" src=\"https:\/\/wortspiel.com\/en\/wp-content\/uploads\/sites\/11\/2019\/04\/movu-google-case-study-en-web.jpg\" alt=\"\" width=\"800\" height=\"450\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>MOVU is the largest relocation platform in Switzerland and has been a client of Wortspiel since 2015. During this time we have seen many changes in Google Ads &#8211; one of the most significant is certainly the increasing automation. In this joint case study with Google Switzerland, we report on our experiences with the switch [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1178,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[13,12,6],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.2.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Movu Increases Leads via Google Ads by +18% While Reducing Costs by -32% Thanks to Smart Bidding - Case Study With Google Switzerland | Wortspiel<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wortspiel.com\/en\/movu-case\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Movu Increases Leads via Google Ads by +18% While Reducing Costs by -32% Thanks to Smart Bidding - Case Study With Google Switzerland | Wortspiel\" \/>\n<meta property=\"og:description\" content=\"MOVU is the largest relocation platform in Switzerland and has been a client of Wortspiel since 2015. During this time we have seen many changes in Google Ads &#8211; one of the most significant is certainly the increasing automation. In this joint case study with Google Switzerland, we report on our experiences with the switch [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wortspiel.com\/en\/movu-case\" \/>\n<meta property=\"og:site_name\" content=\"Wortspiel\" \/>\n<meta property=\"article:published_time\" content=\"2019-04-23T16:08:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-02-11T11:21:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wortspiel.com\/en\/wp-content\/uploads\/sites\/11\/2019\/04\/movu-team-fb.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\">\n\t<meta name=\"twitter:data1\" content=\"Stefan Vetter\">\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\">\n\t<meta name=\"twitter:data2\" content=\"1 minute\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/wortspiel.com\/en\/#organization\",\"name\":\"Wortspiel\",\"url\":\"https:\/\/wortspiel.com\/en\/\",\"sameAs\":[],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/wortspiel.com\/en\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/wortspiel.com\/en\/wp-content\/uploads\/sites\/11\/2019\/01\/Wortspiel_Logo_60px-n2x.png\",\"width\":284,\"height\":66,\"caption\":\"Wortspiel\"},\"image\":{\"@id\":\"https:\/\/wortspiel.com\/en\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/wortspiel.com\/en\/#website\",\"url\":\"https:\/\/wortspiel.com\/en\/\",\"name\":\"Wortspiel\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/wortspiel.com\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/wortspiel.com\/en\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/wortspiel.com\/en\/movu-case#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/wortspiel.com\/en\/wp-content\/uploads\/sites\/11\/2019\/04\/movu-team-fb.jpg\",\"width\":1200,\"height\":628,\"caption\":\"MOVU Team\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/wortspiel.com\/en\/movu-case#webpage\",\"url\":\"https:\/\/wortspiel.com\/en\/movu-case\",\"name\":\"Movu Increases Leads via Google Ads by +18% While Reducing Costs by -32% Thanks to Smart Bidding - Case Study With Google Switzerland | Wortspiel\",\"isPartOf\":{\"@id\":\"https:\/\/wortspiel.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/wortspiel.com\/en\/movu-case#primaryimage\"},\"datePublished\":\"2019-04-23T16:08:31+00:00\",\"dateModified\":\"2020-02-11T11:21:49+00:00\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/wortspiel.com\/en\/movu-case\"]}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/wortspiel.com\/en\/movu-case#article\",\"isPartOf\":{\"@id\":\"https:\/\/wortspiel.com\/en\/movu-case#webpage\"},\"author\":{\"@id\":\"https:\/\/wortspiel.com\/en\/#\/schema\/person\/9c79f4e2c04fe1059f9ae70e77d7fadf\"},\"headline\":\"Movu Increases Leads via Google Ads by +18% While Reducing Costs by -32% Thanks to Smart Bidding &#8211; 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