{"id":1244,"date":"2019-05-25T14:16:32","date_gmt":"2019-05-25T12:16:32","guid":{"rendered":"https:\/\/wortspiel.com\/en\/?p=1244"},"modified":"2019-12-06T14:18:25","modified_gmt":"2019-12-06T13:18:25","slug":"course-mbsz","status":"publish","type":"post","link":"https:\/\/wortspiel.com\/en\/course-mbsz","title":{"rendered":"&#8220;Google Ads Specialist&#8221; &#8211; New Google Ads Intensive Course by MBSZ and Wortspiel"},"content":{"rendered":"<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-1313\" src=\"https:\/\/wortspiel.com\/en\/wp-content\/uploads\/sites\/11\/2019\/05\/stefan-vetter-mbsz-web.jpg\" alt=\"\" width=\"800\" height=\"533\" \/><\/p>\n<p>&#8220;Google Ads Specialist MBSZ&#8221; is the first Google Ads intensive course designed and conducted by a Swiss educational institution (MBSZ) in collaboration with a Google Premium Partner Agency ( Wordspiel).<\/p>\n<p>In the practical course the participants learn all aspects of Google Ads in theory and practice. They acquire the ability to independently set up and optimise campaigns in the areas of search, shopping, display and YouTube. They will also be able to discuss at eye level with other experts and agencies.<\/p>\n<p>The participants receive a double degree. Besides the official certificate &#8220;Google Ads Specialist MBSZ&#8221; they receive the widely recognized official Google Ads certification in the areas of Search, Shopping, Display and YouTube.<\/p>\n<p>The first round in May\/June was almost sold out. Due to the high demand, the dates for the second and third run have already been set.<\/p>\n<p><a class=\"ws-button\" href=\"https:\/\/www.mbsz.ch\/digital-marketing\/google-ads-specialist-mbsz\/\" target=\"_blank\" rel=\"noopener noreferrer\">More information and registration on MBSZ.ch (German only)<\/a><\/p>\n<div id=\"toc_container\" class=\"toc_white no_bullets\"><p class=\"toc_title\">Contents<\/p><ul class=\"toc_list\"><li><a href=\"#student-testimonials\">Student Testimonials<\/a><\/li><li><a href=\"#course-instructor\">Course Instructor<\/a><\/li><li><a href=\"#course-brochure\">Course Brochure<\/a><\/li><li><a href=\"#course-dates\">Course Dates<\/a><\/li><li><a href=\"#contents-and-objectives\">Contents and Objectives<\/a><\/li><\/ul><\/div>\n<h2><span id=\"student-testimonials\">Student Testimonials<\/span><\/h2>\n<p>This is what the participants of the first batch say about the course (German only):<\/p>\n<div class=\"epyt-video-wrapper\"><iframe  id=\"_ytid_26641\"  width=\"1920\" height=\"1080\"  data-origwidth=\"1920\" data-origheight=\"1080\" src=\"https:\/\/www.youtube.com\/embed\/ky_vP--cFVg?enablejsapi=1&#038;autoplay=0&#038;cc_load_policy=0&#038;iv_load_policy=1&#038;loop=0&#038;modestbranding=0&#038;rel=0&#038;fs=1&#038;playsinline=0&#038;autohide=2&#038;theme=dark&#038;color=red&#038;controls=1&#038;\" class=\"__youtube_prefs__  epyt-is-override  no-lazyload\" title=\"YouTube player\"  allow=\"autoplay; encrypted-media\" allowfullscreen data-no-lazy=\"1\" data-skipgform_ajax_framebjll=\"\"><\/iframe><\/div>\n<p><span itemprop=\"video\" itemscope itemtype=\"http:\/\/schema.org\/VideoObject\"><meta itemprop=\"embedUrl\" content=\"https:\/\/www.youtube.com\/embed\/ky_vP--cFVg\"><meta itemprop=\"name\" content=\"Tosca \u2013 Absolventin Google Ads\"><meta itemprop=\"description\" content=\"YouTube video\"><meta itemprop=\"thumbnailUrl\" content=\"https:\/\/i.ytimg.com\/vi\/ky_vP--cFVg\/0.jpg\"><meta itemprop=\"duration\" content=\"PT49S\"><meta itemprop=\"uploadDate\" content=\"2019-07-25T09:19:13Z\"><\/span><\/p>\n<div class=\"epyt-video-wrapper\"><iframe  id=\"_ytid_60151\"  width=\"1920\" height=\"1080\"  data-origwidth=\"1920\" data-origheight=\"1080\" src=\"https:\/\/www.youtube.com\/embed\/zNTwO0_PhKo?enablejsapi=1&#038;autoplay=0&#038;cc_load_policy=0&#038;iv_load_policy=1&#038;loop=0&#038;modestbranding=0&#038;rel=0&#038;fs=1&#038;playsinline=0&#038;autohide=2&#038;theme=dark&#038;color=red&#038;controls=1&#038;\" class=\"__youtube_prefs__  epyt-is-override  no-lazyload\" title=\"YouTube player\"  allow=\"autoplay; encrypted-media\" allowfullscreen data-no-lazy=\"1\" data-skipgform_ajax_framebjll=\"\"><\/iframe><\/div>\n<p><span itemprop=\"video\" itemscope itemtype=\"http:\/\/schema.org\/VideoObject\"><meta itemprop=\"embedUrl\" content=\"https:\/\/www.youtube.com\/embed\/zNTwO0_PhKo\"><meta itemprop=\"name\" content=\"David Guntern \u2013 Absolvent Google Ads Specialist Kurs\"><meta itemprop=\"description\" content=\"YouTube video\"><meta itemprop=\"thumbnailUrl\" content=\"https:\/\/i.ytimg.com\/vi\/zNTwO0_PhKo\/0.jpg\"><meta itemprop=\"duration\" content=\"PT1M19S\"><meta itemprop=\"uploadDate\" content=\"2019-07-25T09:19:17Z\"><\/span><\/p>\n<div class=\"epyt-video-wrapper\"><iframe  id=\"_ytid_88717\"  width=\"1920\" height=\"1080\"  data-origwidth=\"1920\" data-origheight=\"1080\" src=\"https:\/\/www.youtube.com\/embed\/w_5D_O-7L2w?enablejsapi=1&#038;autoplay=0&#038;cc_load_policy=0&#038;iv_load_policy=1&#038;loop=0&#038;modestbranding=0&#038;rel=0&#038;fs=1&#038;playsinline=0&#038;autohide=2&#038;theme=dark&#038;color=red&#038;controls=1&#038;\" class=\"__youtube_prefs__  epyt-is-override  no-lazyload\" title=\"YouTube player\"  allow=\"autoplay; encrypted-media\" allowfullscreen data-no-lazy=\"1\" data-skipgform_ajax_framebjll=\"\"><\/iframe><\/div>\n<p><span itemprop=\"video\" itemscope itemtype=\"http:\/\/schema.org\/VideoObject\"><meta itemprop=\"embedUrl\" content=\"https:\/\/www.youtube.com\/embed\/w_5D_O-7L2w\"><meta itemprop=\"name\" content=\"Eugen Profeta \u2013 Absolvent Google Ads Specialist Kurs\"><meta itemprop=\"description\" content=\"YouTube video\"><meta itemprop=\"thumbnailUrl\" content=\"https:\/\/i.ytimg.com\/vi\/w_5D_O-7L2w\/0.jpg\"><meta itemprop=\"duration\" content=\"PT47S\"><meta itemprop=\"uploadDate\" content=\"2019-07-25T09:19:09Z\"><\/span><\/p>\n<p><a class=\"ws-button\" href=\"https:\/\/www.mbsz.ch\/digital-marketing\/google-ads-specialist-mbsz\/\" target=\"_blank\" rel=\"noopener noreferrer\">More information and registration on MBSZ.ch (German only)<\/a><\/p>\n<h2><span id=\"course-instructor\">Course Instructor<\/span><\/h2>\n<p>The course leader is yours truly (Stefan Vetter), one of only 9 &#8220;<a href=\"https:\/\/wortspiel.com\/en\/google-trainer\">Google Certified Trainers<\/a>&#8221; in Switzerland and author of the <a href=\"https:\/\/wortspiel.com\/en\/book\">first Swiss Google Ads book<\/a>.<\/p>\n<div class=\"epyt-video-wrapper\"><iframe  id=\"_ytid_57757\"  width=\"1920\" height=\"1080\"  data-origwidth=\"1920\" data-origheight=\"1080\" src=\"https:\/\/www.youtube.com\/embed\/TWm4AfT3JpU?enablejsapi=1&#038;autoplay=0&#038;cc_load_policy=0&#038;iv_load_policy=1&#038;loop=0&#038;modestbranding=0&#038;rel=0&#038;fs=1&#038;playsinline=0&#038;autohide=2&#038;theme=dark&#038;color=red&#038;controls=1&#038;\" class=\"__youtube_prefs__  epyt-is-override  no-lazyload\" title=\"YouTube player\"  allow=\"autoplay; encrypted-media\" allowfullscreen data-no-lazy=\"1\" data-skipgform_ajax_framebjll=\"\"><\/iframe><\/div>\n<p><span itemprop=\"video\" itemscope itemtype=\"http:\/\/schema.org\/VideoObject\"><meta itemprop=\"embedUrl\" content=\"https:\/\/www.youtube.com\/embed\/TWm4AfT3JpU\"><meta itemprop=\"name\" content=\"Google Ads Specialist MBSZ\"><meta itemprop=\"description\" content=\"Die MBSZ Marketing Business School Zu\u0308rich bieten einen neuen Google-Ads-Intensivkurs an. Der Kursstart ist am 24. Mai 2019. In dem Praxiskurs lernen Sie alle Aspekte von Google Ads in Theorie und Praxis kennen. Sie erwerben sie die F\u00e4higkeit, selbst\u00e4ndig Kampagnen in den Teilbereichen Search, Shopping, Display und YouTube aufsetzen und optimieren zu k\u00f6nnen. Auch k\u00f6nnen sie dadurch auf Augenh\u00f6he mit anderen Experten und mit Agenturen diskutieren. Die Teilnehmenden erlangen einen doppelten Abschluss. Neben dem offiziellen Zertifikat \u00abGoogle Ads Spezialist\/in MBSZ\u00bb erhalten sie die von Google ausgestellte und weithin anerkannte Zertifizierung f\u00fcr Google Ads in den Bereichen Search, Shopping, Display und YouTube.\"><meta itemprop=\"thumbnailUrl\" content=\"https:\/\/i.ytimg.com\/vi\/TWm4AfT3JpU\/0.jpg\"><meta itemprop=\"duration\" content=\"PT4M9S\"><meta itemprop=\"uploadDate\" content=\"2019-04-12T21:56:02Z\"><\/span><\/p>\n<p><a class=\"ws-button\" href=\"https:\/\/www.mbsz.ch\/digital-marketing\/google-ads-specialist-mbsz\/\" target=\"_blank\" rel=\"noopener noreferrer\">More information and registration on MBSZ.ch (German only)<\/a><\/p>\n<h2><span id=\"course-brochure\">Course Brochure<\/span><\/h2>\n<p>Here you can <a href=\"https:\/\/www.mbsz.ch\/files\/mbsz_google_ads_v5_web.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">download the official course brochure<\/a> (German only).<\/p>\n<p><a class=\"linknoborder\" href=\"https:\/\/www.mbsz.ch\/files\/mbsz_google_ads_v5_web.pdf\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" class=\"alignnone wp-image-1253 size-full\" src=\"https:\/\/wortspiel.com\/en\/wp-content\/uploads\/sites\/11\/2019\/05\/google-ads-specialist-mbsz-wortspiel-fb2-web.jpg\" alt=\"\" width=\"800\" height=\"420\" \/><\/a><\/p>\n<p><a class=\"ws-button\" href=\"https:\/\/www.mbsz.ch\/digital-marketing\/google-ads-specialist-mbsz\/\" target=\"_blank\" rel=\"noopener noreferrer\">More information and registration on MBSZ.ch (German only)<\/a><\/p>\n<h2><span id=\"course-dates\">Course Dates<\/span><\/h2>\n<h3>January\/February 2020<\/h3>\n<ul>\n<li>Wednesday, January 29, 2020: Module 1 \u2013 Google Ads Fundamentals<\/li>\n<li>Thursday, January 30, 2020: Module 2 \u2013 Search Engine Advertising<\/li>\n<li>Wednesday, February 05, 2020: Module 3 \u2013 Google Shopping<\/li>\n<li>Wednesday, February 12, 2020: Module 4 \u2013 Google Display<\/li>\n<li>Tuesday, February 18, 2020: Module 5 \u2013 Video Advertising on YouTube<\/li>\n<li>Wednesday, February 26, 2020: Replacement Date<\/li>\n<\/ul>\n<h3>May\/June 2020<\/h3>\n<ul>\n<li>Tuesday, May 05, 2020: Module 1 \u2013 Google Ads Fundamentals<\/li>\n<li>Tuesday, May 19, 2020: Module 2 \u2013 Search Engine Advertising<\/li>\n<li>Tuesday, June 02, 2020: Module 3 \u2013 Google Shopping<\/li>\n<li>Wednesday, June 17, 2020: Module 4 \u2013 Google Display<\/li>\n<li>Tuesday, June 30, 2020: Module 5 \u2013 Video Advertising on YouTube<\/li>\n<li>Tuesday, July 07, 2020: Replacement Date<\/li>\n<\/ul>\n<h3>September 2019<\/h3>\n<ul>\n<li>Tuesday, September 01, 2020: Module 1 \u2013 Google Ads Fundamentals<\/li>\n<li>Wednesday, September 09, 2020: Module 2 \u2013 Search Engine Advertising<\/li>\n<li>Tuesday, September 15, 2020: Module 3 \u2013 Google Shopping<\/li>\n<li>Tuesday, September 29, 2020: Module 4 \u2013 Google Display<\/li>\n<li>Wednesday, September 30, 2020: Module 5 \u2013 Video Advertising on YouTube<\/li>\n<li>Tuesday, October 06, 2020: Replacement Date<\/li>\n<\/ul>\n<h3>October\/November<\/h3>\n<ul>\n<li>Wednesday, October 28, 2020: Module 1 \u2013 Google Ads Fundamentals<\/li>\n<li>Tuesday, November 10, 2020: Module 2 \u2013 Search Engine Advertising<\/li>\n<li>Wednesday, November 11, 2020: Module 3 \u2013 Google Shopping<\/li>\n<li>Tuesday, November 17, 2020: Module 4 \u2013 Google Display<\/li>\n<li>Wednesday, November 25, 2020: Module 5 \u2013 Video Advertising on YouTube<\/li>\n<li>Wednesday, December 02, 2020: Replacement Date<\/li>\n<\/ul>\n<p><a class=\"ws-button\" href=\"https:\/\/www.mbsz.ch\/digital-marketing\/google-ads-specialist-mbsz\/\" target=\"_blank\" rel=\"noopener noreferrer\">More information and registration on MBSZ.ch (German only)<\/a><\/p>\n<h2><span id=\"contents-and-objectives\">Contents and Objectives<\/span><\/h2>\n<h3>Module 1 \u2013 Google Ads Fundamentals<\/h3>\n<p><strong>Contents:<\/strong><\/p>\n<ul>\n<li>Introduction to the user interface<\/li>\n<li>Important terms and meaningful key figures<\/li>\n<li>Structure of a Google Ads account (&#8220;look behind the scenes&#8221;)<\/li>\n<li>Creation of successful campaigns and ad groups<\/li>\n<li>Campaign goals and bidding strategies: CPM, CPC, CPA and ROAS<\/li>\n<li>Conversion Tracking and Attribution<\/li>\n<li>Evaluation of reports on user behavior and competition<\/li>\n<\/ul>\n<p><strong>Objectives:<\/strong><\/p>\n<ul>\n<li>You efficiently address target groups<\/li>\n<li>You create and optimize ads<\/li>\n<li>You efficiently use automation through machine learning<\/li>\n<li>You understand the importance of a long-term branding strategy and create a strategy for display advertising<\/li>\n<\/ul>\n<h3>Module 2 \u2013 Search Engine Advertising<\/h3>\n<p><strong>Contents:<\/strong><\/p>\n<ul>\n<li>Foundations of search engine marketing<\/li>\n<li>Advertisement auction and quality score<\/li>\n<li>Keywords and keyword analysis<\/li>\n<li>Text ads<\/li>\n<li>Google ad policy<\/li>\n<li>Ad Extensions<\/li>\n<\/ul>\n<p><strong>Objectives:<\/strong><\/p>\n<ul>\n<li>You understand how a search engine works.<\/li>\n<li>You know the auction mechanism of Google Ads and know how to lower click prices by increasing the relevance of your ads.<\/li>\n<li>You research and select meaningful keywords for your business<\/li>\n<li>You text convincing ads<\/li>\n<li>You increase the relevance of your advertising additionally with ad extensions<\/li>\n<\/ul>\n<h3>Module 3 \u2013 Google Shopping<\/h3>\n<p><strong>Contents:<\/strong><\/p>\n<ul>\n<li>Product Data Feeds<\/li>\n<li>Google Merchant Center<\/li>\n<li>Characteristics of Shopping Campaigns<\/li>\n<li>Analysis and Optimization<\/li>\n<li>Tips and Best Practices<\/li>\n<\/ul>\n<p><strong>Objectives:<\/strong><\/p>\n<ul>\n<li>You understand how shopping campaigns on Google work<\/li>\n<li>You import all required products of a shop into Google Ads<\/li>\n<li>You analyze and optimize shopping campaigns<\/li>\n<li>You sustainably increase the turnover of your products<\/li>\n<\/ul>\n<h3>Module 4 \u2013 Google Display<\/h3>\n<p><strong>Contents:<\/strong><\/p>\n<ul>\n<li>Targeting: Affinity audiences, custom audiences, in-market audiences, similar audiences and remarketing<\/li>\n<li>Ad formats for display: Responsive Display Ads or traditional banners<\/li>\n<li>Using Machine Learning with Smart Display Campaigns<\/li>\n<li>Develop an Always-on strategy for Display Ads<\/li>\n<\/ul>\n<p><strong>Objectives:<\/strong><\/p>\n<ul>\n<li>You address target groups efficiently<\/li>\n<li>You create and optimize ads<\/li>\n<li>You efficiently use automation through machine learning<\/li>\n<li>You understand the importance of a long-term branding strategy and create a strategy for display advertising<\/li>\n<\/ul>\n<h3>Module 5 \u2013 Video Advertising on YouTube<\/h3>\n<p><strong>Contents:<\/strong><\/p>\n<ul>\n<li>Targeting: Affinity audiences, life events, custom audiences, in-market audiences, similar audiences and remarketing<\/li>\n<li>Ad formats for YouTube: Search ads, skippable ads (TrueView), non-skip ads (bumpers), overlays and info cards<\/li>\n<li>Best practices for video commercials on YouTube<\/li>\n<li>Develop an Always-on Strategy for YouTube<\/li>\n<\/ul>\n<p><strong>Objectives:<\/strong><\/p>\n<ul>\n<li>You address your target groups efficiently<\/li>\n<li>You choose and combine suitable ad formats for a campaign<\/li>\n<li>You know what matters in successful YouTube commercials and can instruct video producers to deliver it.<\/li>\n<li>You understand the importance of a long-term branding strategy and create a strategy for video advertising<\/li>\n<\/ul>\n<p><a class=\"ws-button\" href=\"https:\/\/www.mbsz.ch\/digital-marketing\/google-ads-specialist-mbsz\/\" target=\"_blank\" rel=\"noopener noreferrer\">More information and registration on MBSZ.ch (German only)<\/a><\/p>\n<p>(Last updated: July 8th, 2019)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;Google Ads Specialist MBSZ&#8221; is the first Google Ads intensive course designed and conducted by a Swiss educational institution (MBSZ) in collaboration with a Google Premium Partner Agency ( Wordspiel). In the practical course the participants learn all aspects of Google Ads in theory and practice. They acquire the ability to independently set up and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1314,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[14,6],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.2.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>&quot;Google Ads Specialist&quot; - New Google Ads Intensive Course by MBSZ and Wortspiel | Wortspiel<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wortspiel.com\/en\/course-mbsz\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"&quot;Google Ads Specialist&quot; - New Google Ads Intensive Course by MBSZ and Wortspiel | Wortspiel\" \/>\n<meta property=\"og:description\" content=\"&#8220;Google Ads Specialist MBSZ&#8221; is the first Google Ads intensive course designed and conducted by a Swiss educational institution (MBSZ) in collaboration with a Google Premium Partner Agency ( Wordspiel). In the practical course the participants learn all aspects of Google Ads in theory and practice. They acquire the ability to independently set up and [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wortspiel.com\/en\/course-mbsz\" \/>\n<meta property=\"og:site_name\" content=\"Wortspiel\" \/>\n<meta property=\"article:published_time\" content=\"2019-05-25T12:16:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-12-06T13:18:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wortspiel.com\/en\/wp-content\/uploads\/sites\/11\/2019\/05\/stefan-vetter-mbsz-fb.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\">\n\t<meta name=\"twitter:data1\" content=\"Stefan Vetter\">\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\">\n\t<meta name=\"twitter:data2\" content=\"3 minutes\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/wortspiel.com\/en\/#organization\",\"name\":\"Wortspiel\",\"url\":\"https:\/\/wortspiel.com\/en\/\",\"sameAs\":[],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/wortspiel.com\/en\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/wortspiel.com\/en\/wp-content\/uploads\/sites\/11\/2019\/01\/Wortspiel_Logo_60px-n2x.png\",\"width\":284,\"height\":66,\"caption\":\"Wortspiel\"},\"image\":{\"@id\":\"https:\/\/wortspiel.com\/en\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/wortspiel.com\/en\/#website\",\"url\":\"https:\/\/wortspiel.com\/en\/\",\"name\":\"Wortspiel\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/wortspiel.com\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/wortspiel.com\/en\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/wortspiel.com\/en\/course-mbsz#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/wortspiel.com\/en\/wp-content\/uploads\/sites\/11\/2019\/05\/stefan-vetter-mbsz-prev.jpg\",\"width\":800,\"height\":420},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/wortspiel.com\/en\/course-mbsz#webpage\",\"url\":\"https:\/\/wortspiel.com\/en\/course-mbsz\",\"name\":\"\\\"Google Ads Specialist\\\" - New Google Ads Intensive Course by MBSZ and Wortspiel | Wortspiel\",\"isPartOf\":{\"@id\":\"https:\/\/wortspiel.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/wortspiel.com\/en\/course-mbsz#primaryimage\"},\"datePublished\":\"2019-05-25T12:16:32+00:00\",\"dateModified\":\"2019-12-06T13:18:25+00:00\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/wortspiel.com\/en\/course-mbsz\"]}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/wortspiel.com\/en\/course-mbsz#article\",\"isPartOf\":{\"@id\":\"https:\/\/wortspiel.com\/en\/course-mbsz#webpage\"},\"author\":{\"@id\":\"https:\/\/wortspiel.com\/en\/#\/schema\/person\/9c79f4e2c04fe1059f9ae70e77d7fadf\"},\"headline\":\"&#8220;Google Ads Specialist&#8221; 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