{"id":1391,"date":"2019-08-19T17:35:42","date_gmt":"2019-08-19T15:35:42","guid":{"rendered":"https:\/\/wortspiel.com\/en\/?p=1391"},"modified":"2019-12-11T14:12:26","modified_gmt":"2019-12-11T13:12:26","slug":"at-google","status":"publish","type":"post","link":"https:\/\/wortspiel.com\/en\/at-google","title":{"rendered":"&#8220;Wortspiel at Google&#8221; 2019 with wemakeit and Juicar by Alpiq"},"content":{"rendered":"<p>After 2017 and 2018, we are again hosting an <strong>event at Google in Z\u00fcrich<\/strong> this year &#8211; with three superlatives.<\/p>\n<p>Experience marketing insights from <strong>Switzerland&#8217;s largest crowdfunding platform wemakeit<\/strong> (Wortspiel client since 2016), the <strong>most environmentally friendly car subscription Juicar by Alpiq<\/strong> (Wortspiel client since 2019) and the <strong>world&#8217;s largest advertising platform Google<\/strong> (Wortspiel partner since 2015).<\/p>\n<p>These talks await you on <strong>Thursday, 29 August 2019 from 6 p.m. onwards<\/strong>:<\/p>\n<ul>\n<li><strong>wemakeit: Google Ads Click &#8211; and Then? How We Landed a Conversion Hit With Simple Means<\/strong><br \/>\nC\u00e9line Fallet, Managing Director and Lorenz K\u00f6nig, Digital Marketing Manager<\/li>\n<li><strong>Juicar by Alpiq: The Future of Car Ownership &#8211; Digital Marketing for the Most Eco-Friendly Car Subscription<\/strong><br \/>\nPhilipp Maul, Head of Brand Communications &amp; Marketing<\/li>\n<li><strong>Google: Data-Driven Marketing in the Age of Artificial Intelligence<\/strong><br \/>\nAlexia N\u00fcssli, Agency Partner Manager<\/li>\n<\/ul>\n<p>As the <strong>size of the room is very limited<\/strong>, early registration is recommended. Tickets will be allocated according to the &#8220;first come, first served&#8221; principle.<\/p>\n<p><strong>Please note that the language of the event will be German.<\/strong><\/p>\n<p><a class=\"ws-button\" href=\"https:\/\/partnersevents.withgoogle.com\/de\/wortspiel\/wortspiel-bei-google\" target=\"_blank\" rel=\"noopener noreferrer\">Sign up now for free<\/a><\/p>\n<div id=\"toc_container\" class=\"toc_white no_bullets\"><p class=\"toc_title\">Contents<\/p><ul class=\"toc_list\"><li><a href=\"#contents-and-speakers\">Contents and Speakers<\/a><\/li><li><a href=\"#schedule\">Schedule<\/a><\/li><li><a href=\"#attendee-testimonials\">Attendee Testimonials<\/a><\/li><li><a href=\"#impressions-from-last-year\">Impressions From Last Year<\/a><\/li><\/ul><\/div>\n<h2><span id=\"contents-and-speakers\">Contents and Speakers<\/span><\/h2>\n<h3>wemakeit: Google Ads Click &#8211; and Then? How We Landed a Conversion Hit With Simple Means<\/h3>\n<p>Google ads traffic to the landing page is good and important. But what happens after the potential leads have clicked on the ad? C\u00e9line and Lorenz from <a href=\"https:\/\/wemakeit.com\/?locale=en\" target=\"_blank\" rel=\"noopener noreferrer\">wemakeit<\/a> tell you how the largest Swiss crowdfunding platform with few resources rolled out the red carpet to future crowdfunders and thus improved the conversion rate.<\/p>\n<p><strong><img loading=\"lazy\" class=\"alignnone size-full wp-image-1396\" src=\"https:\/\/wortspiel.com\/en\/wp-content\/uploads\/sites\/11\/2019\/08\/celine-fallet.jpg\" alt=\"\" width=\"800\" height=\"800\" \/><\/strong><\/p>\n<p><strong>About C\u00e9line Fallet<br \/>\n<\/strong>Managing Director of wemakeit. The Swiss crowdfunding pioneer and designer wrote the first Swiss bachelor thesis on crowdfunding at the ZHdK. She has been working for wemakeit since 2012 and is also a versatile cultural creator.<\/p>\n<p><strong><img loading=\"lazy\" class=\"alignnone size-full wp-image-1397\" src=\"https:\/\/wortspiel.com\/en\/wp-content\/uploads\/sites\/11\/2019\/08\/lorenz-koenig-1.jpg\" alt=\"\" width=\"800\" height=\"799\" \/><\/strong><\/p>\n<p><strong>About Lorenz K\u00f6nig<br \/>\n<\/strong>Digital Marketing Manager at wemakeit. The music lover and digital fanboy earned his spurs in the media industry as a social media manager at NZZ and earned 20 minutes and sniffed at the net fame at the media startup izzy magazine.<\/p>\n<h3>Juicar by Alpiq: The Future of Car Ownership &#8211; Digital Marketing for the Most Eco-Friendly Car Subscription<\/h3>\n<p><a href=\"https:\/\/juicar.com\/en-CH\/\" target=\"_blank\" rel=\"noopener noreferrer\">Juicar<\/a> is a mobility services start-up that was founded at the end of 2017 in Zurich-based Company Builder Oyster Lab by Alpiq. Juicar now offers electric cars as flexible subscriptions in three countries. Philipp Maul is responsible for the brand development of Juicar and gives an insight into the hurdles, challenges and opportunities to advertise such an emotionally charged product purely digitally via channels such as Google Ads.<\/p>\n<div class=\"epyt-video-wrapper\"><iframe  id=\"_ytid_76154\"  width=\"1920\" height=\"1080\"  data-origwidth=\"1920\" data-origheight=\"1080\" src=\"https:\/\/www.youtube.com\/embed\/8jubBYuKjb8?enablejsapi=1&#038;autoplay=0&#038;cc_load_policy=0&#038;iv_load_policy=1&#038;loop=0&#038;modestbranding=0&#038;rel=0&#038;fs=1&#038;playsinline=0&#038;autohide=2&#038;theme=dark&#038;color=red&#038;controls=1&#038;\" class=\"__youtube_prefs__  epyt-is-override  no-lazyload\" title=\"YouTube player\"  allow=\"autoplay; encrypted-media\" allowfullscreen data-no-lazy=\"1\" data-skipgform_ajax_framebjll=\"\"><\/iframe><\/div>\n<p><span itemprop=\"video\" itemscope itemtype=\"http:\/\/schema.org\/VideoObject\"><meta itemprop=\"embedUrl\" content=\"https:\/\/www.youtube.com\/embed\/8jubBYuKjb8\"><meta itemprop=\"name\" content=\"\"><meta itemprop=\"description\" content=\"YouTube video\"><meta itemprop=\"thumbnailUrl\" content=\"https:\/\/i.ytimg.com\/vi\/8jubBYuKjb8\/0.jpg\"><meta itemprop=\"duration\" content=\"\"><meta itemprop=\"uploadDate\" content=\"\"><\/span><\/p>\n<p><strong><img loading=\"lazy\" class=\"alignnone size-full wp-image-1398\" src=\"https:\/\/wortspiel.com\/en\/wp-content\/uploads\/sites\/11\/2019\/08\/philipp-maul.jpg\" alt=\"\" width=\"800\" height=\"800\" \/><\/strong><\/p>\n<p><strong>About Philipp Maul<br \/>\n<\/strong>Philipp Maul is Head of Brand Communications &amp; Marketing at Juicar and CX &amp; Design Manager at Oyster Lab by Alpiq. After studying design in Kolding, Shanghai and Vienna, he founded his first start-up at the age of 25 and has since built up design teams for companies on three continents.<\/p>\n<h3><strong>Google: Data-Driven Marketing in the Age of Artificial Intelligence<\/strong><\/h3>\n<p>Customers have become more demanding and impatient due to increasing communication and interaction possibilities, more end devices and increased mobile use. Data-driven marketing and the use of machine learning &amp; artificial intelligence technologies are the approach companies take to meet today&#8217;s customer needs. In this presentation, Alexia N\u00fcssli will explain in more detail how artificial intelligence technology can support companies in this and which technological and organizational competencies a company can use to exploit the full potential of digital marketing.<\/p>\n<p><strong><img loading=\"lazy\" class=\"alignnone size-full wp-image-1395\" src=\"https:\/\/wortspiel.com\/en\/wp-content\/uploads\/sites\/11\/2019\/08\/alexia-nuessli.jpg\" alt=\"\" width=\"800\" height=\"800\" \/><\/strong><\/p>\n<p><strong>About Alexia N\u00fcssli<br \/>\n<\/strong>Alexia C. N\u00fcssli (BA HSG, MSc) is Agency Partner Manager at Google. During her time at Google, Alexia accompanied a large number of Swiss and Austrian companies on their way to digitization and supported the internationalization of startup unicorns. Prior to Google, Alexia worked in financial consulting, accompanied acquisitions &amp; mergers of global companies, worked for an NGO in Ghana and studied business administration in Switzerland and the UK.<\/p>\n<p><a class=\"ws-button\" href=\"https:\/\/partnersevents.withgoogle.com\/de\/wortspiel\/wortspiel-bei-google\" target=\"_blank\" rel=\"noopener noreferrer\">Sign up now for free<\/a><\/p>\n<h2><span id=\"schedule\">Schedule<\/span><\/h2>\n<ul>\n<li>18:00 to 18:30 Arrival and Networking<\/li>\n<li>18:30 to 19:00 Presentation wemakeit<\/li>\n<li>19:00 to 19:30 Presentation Juicar by Alpiq<\/li>\n<li>19:30 to 20:00 Presentation Google<\/li>\n<li>20:00 to 21:00 Aperitif riche and Networking<\/li>\n<\/ul>\n<p><a class=\"ws-button\" href=\"https:\/\/partnersevents.withgoogle.com\/de\/wortspiel\/wortspiel-bei-google\" target=\"_blank\" rel=\"noopener noreferrer\">Sign up now for free<\/a><\/p>\n<h2><span id=\"attendee-testimonials\">Attendee Testimonials<\/span><\/h2>\n<p>This is what participants of our previous events say about &#8220;Wordplay on Google&#8221; (in German):<\/p>\n<div class=\"epyt-video-wrapper\"><iframe  id=\"_ytid_76449\"  width=\"1920\" height=\"1080\"  data-origwidth=\"1920\" data-origheight=\"1080\" src=\"https:\/\/www.youtube.com\/embed\/mtXZuyJ2g58?enablejsapi=1&#038;autoplay=0&#038;cc_load_policy=0&#038;iv_load_policy=1&#038;loop=0&#038;modestbranding=0&#038;rel=0&#038;fs=1&#038;playsinline=0&#038;autohide=2&#038;theme=dark&#038;color=red&#038;controls=1&#038;\" class=\"__youtube_prefs__  epyt-is-override  no-lazyload\" title=\"YouTube player\"  allow=\"autoplay; encrypted-media\" allowfullscreen data-no-lazy=\"1\" data-skipgform_ajax_framebjll=\"\"><\/iframe><\/div>\n<p><span itemprop=\"video\" itemscope itemtype=\"http:\/\/schema.org\/VideoObject\"><meta itemprop=\"embedUrl\" content=\"https:\/\/www.youtube.com\/embed\/mtXZuyJ2g58\"><meta itemprop=\"name\" content=\"\u00abEuer Fazit zu \u2039Wortspiel bei Google\u203a\u00bb?\"><meta itemprop=\"description\" content=\"Zum Blogpost: https:\/\/wortspiel.com\/google-schweiz Video-Produktion: http:\/\/bewegtbild.io\"><meta itemprop=\"thumbnailUrl\" content=\"https:\/\/i.ytimg.com\/vi\/mtXZuyJ2g58\/0.jpg\"><meta itemprop=\"duration\" content=\"PT1M50S\"><meta itemprop=\"uploadDate\" content=\"2017-06-07T18:14:43Z\"><\/span><\/p>\n<p><a class=\"ws-button\" href=\"https:\/\/partnersevents.withgoogle.com\/de\/wortspiel\/wortspiel-bei-google\" target=\"_blank\" rel=\"noopener noreferrer\">Sign up now for free<\/a><\/p>\n<h2><span id=\"impressions-from-last-year\">Impressions From Last Year<\/span><\/h2>\n<p>Here are some impressions of last year&#8217;s event at Google:<\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-1399\" src=\"https:\/\/wortspiel.com\/en\/wp-content\/uploads\/sites\/11\/2019\/08\/wortspiel-bei-google-2018-furer.jpg\" alt=\"\" width=\"800\" height=\"600\" \/><\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-1400\" src=\"https:\/\/wortspiel.com\/en\/wp-content\/uploads\/sites\/11\/2019\/08\/wortspiel-bei-google-2018-buetler.jpg\" alt=\"\" width=\"800\" height=\"600\" \/><\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-1401\" src=\"https:\/\/wortspiel.com\/en\/wp-content\/uploads\/sites\/11\/2019\/08\/wortspiel-bei-google-2018-nuessli.jpg\" alt=\"\" width=\"800\" height=\"600\" \/><\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-1402\" src=\"https:\/\/wortspiel.com\/en\/wp-content\/uploads\/sites\/11\/2019\/08\/wortspiel-bei-google-2018-2.jpg\" alt=\"\" width=\"800\" height=\"533\" \/><\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-1392\" src=\"https:\/\/wortspiel.com\/en\/wp-content\/uploads\/sites\/11\/2019\/08\/201908wortspiel-bei-google-2019-1.jpg\" alt=\"\" width=\"800\" height=\"420\" \/><\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-1403\" src=\"https:\/\/wortspiel.com\/en\/wp-content\/uploads\/sites\/11\/2019\/08\/wortspiel-bei-google-2018-1.jpg\" alt=\"\" width=\"800\" height=\"533\" \/><\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-1404\" src=\"https:\/\/wortspiel.com\/en\/wp-content\/uploads\/sites\/11\/2019\/08\/wortspiel-bei-google-2018-4.jpg\" alt=\"\" width=\"800\" height=\"533\" \/><\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-1405\" src=\"https:\/\/wortspiel.com\/en\/wp-content\/uploads\/sites\/11\/2019\/08\/wortspiel-bei-google-2018-3.jpg\" alt=\"\" width=\"800\" height=\"450\" \/><\/p>\n<p><a class=\"ws-button\" href=\"https:\/\/partnersevents.withgoogle.com\/de\/wortspiel\/wortspiel-bei-google\" target=\"_blank\" rel=\"noopener noreferrer\">Sign up now for free<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>After 2017 and 2018, we are again hosting an event at Google in Z\u00fcrich this year &#8211; with three superlatives. Experience marketing insights from Switzerland&#8217;s largest crowdfunding platform wemakeit (Wortspiel client since 2016), the most environmentally friendly car subscription Juicar by Alpiq (Wortspiel client since 2019) and the world&#8217;s largest advertising platform Google (Wortspiel partner [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1417,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[14,6],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.2.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>&quot;Wortspiel at Google&quot; 2019 with wemakeit and Juicar by Alpiq | Wortspiel<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wortspiel.com\/en\/at-google\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"&quot;Wortspiel at Google&quot; 2019 with wemakeit and Juicar by Alpiq | Wortspiel\" \/>\n<meta property=\"og:description\" content=\"After 2017 and 2018, we are again hosting an event at Google in Z\u00fcrich this year &#8211; with three superlatives. Experience marketing insights from Switzerland&#8217;s largest crowdfunding platform wemakeit (Wortspiel client since 2016), the most environmentally friendly car subscription Juicar by Alpiq (Wortspiel client since 2019) and the world&#8217;s largest advertising platform Google (Wortspiel partner [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wortspiel.com\/en\/at-google\" \/>\n<meta property=\"og:site_name\" content=\"Wortspiel\" \/>\n<meta property=\"article:published_time\" content=\"2019-08-19T15:35:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-12-11T13:12:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wortspiel.com\/en\/wp-content\/uploads\/sites\/11\/2019\/08\/wortspiel-bei-google-2018-nuessli-fb.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\">\n\t<meta name=\"twitter:data1\" content=\"Stefan Vetter\">\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\">\n\t<meta name=\"twitter:data2\" content=\"3 minutes\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/wortspiel.com\/en\/#organization\",\"name\":\"Wortspiel\",\"url\":\"https:\/\/wortspiel.com\/en\/\",\"sameAs\":[],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/wortspiel.com\/en\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/wortspiel.com\/en\/wp-content\/uploads\/sites\/11\/2019\/01\/Wortspiel_Logo_60px-n2x.png\",\"width\":284,\"height\":66,\"caption\":\"Wortspiel\"},\"image\":{\"@id\":\"https:\/\/wortspiel.com\/en\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/wortspiel.com\/en\/#website\",\"url\":\"https:\/\/wortspiel.com\/en\/\",\"name\":\"Wortspiel\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/wortspiel.com\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/wortspiel.com\/en\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/wortspiel.com\/en\/at-google#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/wortspiel.com\/en\/wp-content\/uploads\/sites\/11\/2019\/08\/wortspiel-bei-google-2018-nuessli-fb-web.jpg\",\"width\":800,\"height\":420},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/wortspiel.com\/en\/at-google#webpage\",\"url\":\"https:\/\/wortspiel.com\/en\/at-google\",\"name\":\"\\\"Wortspiel at Google\\\" 2019 with wemakeit and Juicar by Alpiq | Wortspiel\",\"isPartOf\":{\"@id\":\"https:\/\/wortspiel.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/wortspiel.com\/en\/at-google#primaryimage\"},\"datePublished\":\"2019-08-19T15:35:42+00:00\",\"dateModified\":\"2019-12-11T13:12:26+00:00\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/wortspiel.com\/en\/at-google\"]}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/wortspiel.com\/en\/at-google#article\",\"isPartOf\":{\"@id\":\"https:\/\/wortspiel.com\/en\/at-google#webpage\"},\"author\":{\"@id\":\"https:\/\/wortspiel.com\/en\/#\/schema\/person\/9c79f4e2c04fe1059f9ae70e77d7fadf\"},\"headline\":\"&#8220;Wortspiel at Google&#8221; 2019 with wemakeit and Juicar by Alpiq\",\"datePublished\":\"2019-08-19T15:35:42+00:00\",\"dateModified\":\"2019-12-11T13:12:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/wortspiel.com\/en\/at-google#webpage\"},\"publisher\":{\"@id\":\"https:\/\/wortspiel.com\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/wortspiel.com\/en\/at-google#primaryimage\"},\"articleSection\":\"Events,Google Ads\",\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/wortspiel.com\/en\/#\/schema\/person\/9c79f4e2c04fe1059f9ae70e77d7fadf\",\"name\":\"Stefan Vetter\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/wortspiel.com\/en\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/568044b473cd9fed18eae8e97aaab501?s=96&d=mm&r=g\",\"caption\":\"Stefan Vetter\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","_links":{"self":[{"href":"https:\/\/wortspiel.com\/en\/wp-json\/wp\/v2\/posts\/1391"}],"collection":[{"href":"https:\/\/wortspiel.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wortspiel.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wortspiel.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wortspiel.com\/en\/wp-json\/wp\/v2\/comments?post=1391"}],"version-history":[{"count":7,"href":"https:\/\/wortspiel.com\/en\/wp-json\/wp\/v2\/posts\/1391\/revisions"}],"predecessor-version":[{"id":1505,"href":"https:\/\/wortspiel.com\/en\/wp-json\/wp\/v2\/posts\/1391\/revisions\/1505"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wortspiel.com\/en\/wp-json\/wp\/v2\/media\/1417"}],"wp:attachment":[{"href":"https:\/\/wortspiel.com\/en\/wp-json\/wp\/v2\/media?parent=1391"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wortspiel.com\/en\/wp-json\/wp\/v2\/categories?post=1391"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wortspiel.com\/en\/wp-json\/wp\/v2\/tags?post=1391"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}