{"id":1548,"date":"2020-01-22T08:33:35","date_gmt":"2020-01-22T07:33:35","guid":{"rendered":"https:\/\/wortspiel.com\/en\/?p=1548"},"modified":"2020-01-22T08:35:25","modified_gmt":"2020-01-22T07:35:25","slug":"automation-horizont","status":"publish","type":"post","link":"https:\/\/wortspiel.com\/en\/automation-horizont","title":{"rendered":"Automation in Advertising: Expert Interview With Stefan Vetter in Horizont Swiss"},"content":{"rendered":"<div class=\"epyt-video-wrapper\"><iframe  id=\"_ytid_72317\"  width=\"1920\" height=\"1080\"  data-origwidth=\"1920\" data-origheight=\"1080\" src=\"https:\/\/www.youtube.com\/embed\/zlU5NG9NTio?enablejsapi=1&#038;autoplay=0&#038;cc_load_policy=0&#038;iv_load_policy=1&#038;loop=0&#038;modestbranding=0&#038;rel=0&#038;fs=1&#038;playsinline=0&#038;autohide=2&#038;theme=dark&#038;color=red&#038;controls=1&#038;\" class=\"__youtube_prefs__  epyt-is-override  no-lazyload\" title=\"YouTube player\"  allow=\"autoplay; encrypted-media\" allowfullscreen data-no-lazy=\"1\" data-skipgform_ajax_framebjll=\"\"><\/iframe><\/div>\n<p><span itemprop=\"video\" itemscope itemtype=\"http:\/\/schema.org\/VideoObject\"><meta itemprop=\"embedUrl\" content=\"https:\/\/www.youtube.com\/embed\/zlU5NG9NTio\"><meta itemprop=\"name\" content=\"Stefan Vetter von Wortspiel \u00fcber die grossen Ver\u00e4nderungen im Digital Campaigning mit KI\"><meta itemprop=\"description\" content=\"Der Einsatz von K\u00fcnstlicher Intelligenz ver\u00e4ndert den Agenturmarkt komplett. Im Horizont-Gespr\u00e4ch erz\u00e4hlt uns Stefan Vetter, Gr\u00fcnder und CEO von Wortspiel, wie er, sein Team und seine Kunden in der Zusammenarbeit gemeinsam neue Wege gehen. Stefan Vetter im Interview: &quot;Wir begannen vor Jahren als Handwerker. Wir haben uns auf Google Ads fokussiert und Kampagnen optimiert. Viel von dem, was wir fr\u00fcher gemacht haben, wird heute von Algorithmen automatisch erledigt. Wir werden vom Piloten von Kampagnen zum Piloten im Autopiloten von Kampagnen. Wir schauen, dass der Algrotihmus die richtigen Daten bekommt. Zunehmend auch Daten, die ein Unternehmen selbst gespeichert hat. Sogenannte First-Part-Data aus eigenen CRM\u2019s zum Beispiel. Damit der Algorithmus gut arbeiten kann und die Performance stimmt. Alles andere geht immer mehr in eine Maschine, eine Blackbox, was bedeutet, dass die Kampagnen sehr gut auch ohne Betreuung funktionieren. Daf\u00fcr geht eben viel in diese Blackbox und es stehen weniger Erkenntnisse zur Verf\u00fcgung, die ein Unternehmen dann auch auswerten kann und ebenso die Agentur.&quot;\"><meta itemprop=\"thumbnailUrl\" content=\"https:\/\/i.ytimg.com\/vi\/zlU5NG9NTio\/0.jpg\"><meta itemprop=\"duration\" content=\"PT13M38S\"><meta itemprop=\"uploadDate\" content=\"2020-01-05T10:09:07Z\"><\/span><\/p>\n<p>The use of automation will <a href=\"https:\/\/wortspiel.com\/en\/agency-future\">fundamentally change the agency and advertising market<\/a>. In a <a href=\"https:\/\/www.horizont.net\/schweiz\/nachrichten\/expertengespraech-ki-in-der-werbung-stefan-vetter-ueber-die-veraenderungen-in-der-digitalen-kampagnenfuehrung-179905\" target=\"_blank\" rel=\"noopener noreferrer\">video interview with Horizont Swiss<\/a> (in German), yours truly spoke about the advantages and disadvantages of this development for advertisers and agencies.<\/p>\n<p>I also talked about how we at Wortspiel are dealing with these changes and the consequences for our team and our clients.<\/p>\n<p>Many thanks to editor <a href=\"https:\/\/huerlimann-consult.jimdo.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Beat C. H\u00fcrlimann<\/a> for the trust and the good conversation!<\/p>\n<p><strong>(Please note that the video unfortunately is available in German only).<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The use of automation will fundamentally change the agency and advertising market. In a video interview with Horizont Swiss (in German), yours truly spoke about the advantages and disadvantages of this development for advertisers and agencies. I also talked about how we at Wortspiel are dealing with these changes and the consequences for our team [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1549,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[12],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.2.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Automation in Advertising: Expert Interview With Stefan Vetter in Horizont Swiss | Wortspiel<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wortspiel.com\/en\/automation-horizont\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Automation in Advertising: Expert Interview With Stefan Vetter in Horizont Swiss | Wortspiel\" \/>\n<meta property=\"og:description\" content=\"The use of automation will fundamentally change the agency and advertising market. In a video interview with Horizont Swiss (in German), yours truly spoke about the advantages and disadvantages of this development for advertisers and agencies. I also talked about how we at Wortspiel are dealing with these changes and the consequences for our team [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wortspiel.com\/en\/automation-horizont\" \/>\n<meta property=\"og:site_name\" content=\"Wortspiel\" \/>\n<meta property=\"article:published_time\" content=\"2020-01-22T07:33:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-01-22T07:35:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wortspiel.com\/en\/wp-content\/uploads\/sites\/11\/2020\/01\/stefan-vetter-horizont-fb.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"631\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/wortspiel.com\/en\/wp-content\/uploads\/sites\/11\/2020\/01\/stefan-vetter-horizont-fb.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\">\n\t<meta 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