{"id":1578,"date":"2020-02-13T13:44:57","date_gmt":"2020-02-13T12:44:57","guid":{"rendered":"https:\/\/wortspiel.com\/en\/?p=1578"},"modified":"2022-07-10T14:07:01","modified_gmt":"2022-07-10T12:07:01","slug":"wemakeit-case","status":"publish","type":"post","link":"https:\/\/wortspiel.com\/en\/wemakeit-case","title":{"rendered":"Wemakeit: +25% Leads at -18% Costs With Conversion Optimization"},"content":{"rendered":"<div class=\"epyt-video-wrapper\"><iframe  id=\"_ytid_75013\"  width=\"1920\" height=\"1080\"  data-origwidth=\"1920\" data-origheight=\"1080\" src=\"https:\/\/www.youtube.com\/embed\/G5ruAQAbhhM?enablejsapi=1&#038;autoplay=0&#038;cc_load_policy=0&#038;iv_load_policy=1&#038;loop=0&#038;modestbranding=0&#038;rel=0&#038;fs=1&#038;playsinline=0&#038;autohide=2&#038;theme=dark&#038;color=red&#038;controls=1&#038;\" class=\"__youtube_prefs__  epyt-is-override  no-lazyload\" title=\"YouTube player\"  allow=\"autoplay; encrypted-media\" allowfullscreen data-no-lazy=\"1\" data-skipgform_ajax_framebjll=\"\"><\/iframe><\/div>\n<p><span itemprop=\"video\" itemscope itemtype=\"http:\/\/schema.org\/VideoObject\"><meta itemprop=\"embedUrl\" content=\"https:\/\/www.youtube.com\/embed\/G5ruAQAbhhM\"><meta itemprop=\"name\" content=\"Wemakeit: +25% Leads bei -18% Kosten mit Conversion-Optimierung | Wortspiel\"><meta itemprop=\"description\" content=\"YouTube video\"><meta itemprop=\"thumbnailUrl\" content=\"https:\/\/i.ytimg.com\/vi\/G5ruAQAbhhM\/0.jpg\"><meta itemprop=\"duration\" content=\"PT8M8S\"><meta itemprop=\"uploadDate\" content=\"2020-02-11T14:50:21Z\"><\/span><\/p>\n<p>Wemakeit is the largest crowdfunding platform in Switzerland with over 4,000 successfully completed projects.<\/p>\n<p>Since 2016 wemakeit is a client of Wortspiel. In addition to Google Ads, we also support the platform with the conversion optimization of their landing pages.<\/p>\n<p>To find out more about how we have done this, please have a look at the above video by Lorenz K\u00f6nig. The CMO of wemakeit talked about our joint optimization measures at the last edition of <a href=\"https:\/\/wortspiel.com\/en\/at-google\">&#8220;Wortspiel at Google&#8221;<\/a>.<\/p>\n<div id=\"toc_container\" class=\"toc_white no_bullets\"><p class=\"toc_title\">Contents<\/p><ul class=\"toc_list\"><li><a href=\"#the-challenge-advertising-budget-limited-click-prices-rising\">The Challenge: Advertising Budget Limited, Click Prices Rising<\/a><\/li><li><a href=\"#the-solution-landingpage-completely-renewed\">The Solution: Landingpage Completely Renewed<\/a><\/li><li><a href=\"#the-result-more-leads-at-lower-costs\">The Result: More Leads at Lower Costs<\/a><\/li><\/ul><\/div>\n<h2><span id=\"the-challenge-advertising-budget-limited-click-prices-rising\">The Challenge: Advertising Budget Limited, Click Prices Rising<\/span><\/h2>\n<p>Wemakeit uses Google Ads to increase the number of project starters and project supporters.<\/p>\n<p>But the financial possibilities are limited and the clicks on Google are expensive &#8211; and the trend is rising.<\/p>\n<h2><span id=\"the-solution-landingpage-completely-renewed\">The Solution: Landingpage Completely Renewed<\/span><\/h2>\n<p>Together with Wortspiel the team of wemakeit developed a new landing page. This was based on three approaches:<\/p>\n<ul>\n<li>First, the new page is more closely aligned with the Google ads that advertise it.<\/li>\n<li>Secondly, the response options were expanded to include additional, lower-threshold calls to action.<\/li>\n<li>Thirdly, the new landing page is more personalized &#8211; and includes, for example, direct addressing of the audience.<\/li>\n<\/ul>\n<p>For details, please have a look at the video above.<\/p>\n<h2><span id=\"the-result-more-leads-at-lower-costs\">The Result: More Leads at Lower Costs<\/span><\/h2>\n<p>The revised landing page performed better right from the start. After optimisation, the clicks purchased from Google delivered 25% more leads at -18% lower costs. In addition, the length of time visitors stayed increased and the bounce rate decreased.<\/p>\n<p>Wemakeit is pleased and now plans to expand the use of Google Ads. Among other things, the tracking is to be refined: It is planned to supplement the measurement of hard conversions with more soft intermediate steps in order to provide the optimization algorithms with more data. It remains to be an interesting challenge!<\/p>\n<p>&nbsp;<\/p>\n<p>Team wemakeit: C\u00e9line Fallet (CEO), Lorenz K\u00f6nig (CMO). Team Wortspiel: Aurel Gergey (Projektleiter), Erik Blatter (Head of CRO), Christian Ebernickel (Analytics), Stefan Vetter (CEO)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Wemakeit is the largest crowdfunding platform in Switzerland with over 4,000 successfully completed projects. Since 2016 wemakeit is a client of Wortspiel. In addition to Google Ads, we also support the platform with the conversion optimization of their landing pages. To find out more about how we have done this, please have a look at [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1579,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[13,15],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.2.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Wemakeit: +25% Leads at -18% Costs With Conversion Optimization | Wortspiel<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wortspiel.com\/en\/wemakeit-case\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Wemakeit: +25% Leads at -18% Costs With Conversion Optimization | Wortspiel\" \/>\n<meta property=\"og:description\" content=\"Wemakeit is the largest crowdfunding platform in Switzerland with over 4,000 successfully completed projects. Since 2016 wemakeit is a client of Wortspiel. In addition to Google Ads, we also support the platform with the conversion optimization of their landing pages. To find out more about how we have done this, please have a look at [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wortspiel.com\/en\/wemakeit-case\" \/>\n<meta property=\"og:site_name\" content=\"Wortspiel\" \/>\n<meta property=\"article:published_time\" content=\"2020-02-13T12:44:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-07-10T12:07:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wortspiel.com\/en\/wp-content\/uploads\/sites\/11\/2020\/02\/wemakeit-lorenz-koenig-wortspiel-2-fb.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/wortspiel.com\/en\/wp-content\/uploads\/sites\/11\/2020\/02\/wemakeit-lorenz-koenig-wortspiel-2-fb.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\">\n\t<meta name=\"twitter:data1\" content=\"Stefan 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