{"id":580,"date":"2018-02-14T21:53:30","date_gmt":"2018-02-14T20:53:30","guid":{"rendered":"https:\/\/wortspiel.com\/en\/?p=580"},"modified":"2019-12-04T17:44:46","modified_gmt":"2019-12-04T16:44:46","slug":"interview-fundplat","status":"publish","type":"post","link":"https:\/\/wortspiel.com\/en\/interview-fundplat","title":{"rendered":"Interview with Stefan Vetter on Fundplat.com"},"content":{"rendered":"<p>What challenges do companies face when using Google AdWords? And why is our claim &#8220;The AdWords Accelerator&#8221;?<\/p>\n<p>Recently, I was allowed to express my opinion in a conversation with Thomas J. Caduff. The interview was <a href=\"http:\/\/fundplat.com\/interview\/schneller-wachsen-mit-google-adwords\/\" target=\"_blank\" rel=\"noopener noreferrer\">originally published on Fundplat.com<\/a> (German only).<\/p>\n<p><strong>Mr. Vetter, your claim is &#8220;The AdWords Accelerator&#8221;. What does that mean in concrete terms?<\/strong><\/p>\n<p>Companies face two challenges to use Google&#8217;s AdWords advertising program profitably. On the one hand, they have to compress the sales-relevant aspects of their offering. AdWords provides advertisers only a few text characters.<\/p>\n<p>On the other hand, they have to deliver their message to the right target group &#8211; in Google search, keywords are still the most important targeting, complemented by region, language, demographic data and remarketing lists.<\/p>\n<p>We help companies to improve both aspects. This way they can get more out of AdWords and grow faster &#8211; that&#8217;s what our claim stands for. Especially for products from the financial sector there is a brisk demand for search engines such as Google and thus growth potential.<\/p>\n<p><strong>There are some AdWords agencies &#8211; why should someone work with you?<\/strong><\/p>\n<p>Our team is very experienced &#8211; almost only seniors work for us. And we have a very high expectation on our quality. Since we focus exclusively on Google AdWords, we have a great deal of know-how there. That is confirmed by our customers&#8217; ratings on Google and Facebook.<\/p>\n<p><strong>Who are your customers and what do you offer them in detail?<\/strong><\/p>\n<p>We work with large corporations such as Corn\u00e8r Bank, Swisscom and Helvetia Versicherung &#8211; as well as with fast-growing startups such as WordPress, MOVU and Wemakeit. Our services range from audits and in-house training to the complete management of AdWords campaigns.<\/p>\n<p><strong>In which areas are you planning further growth?<\/strong><\/p>\n<p>We want to further improve our quality. Growth is a consequence of quality, not vice versa*.<\/p>\n<p>*Quote: <a href=\"https:\/\/www.service48.ch\/ss48.thtml\/de\/macher\/index.html\" target=\"_blank\" rel=\"noopener noreferrer\">Markus Walser<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What challenges do companies face when using Google AdWords? And why is our claim &#8220;The AdWords Accelerator&#8221;? Recently, I was allowed to express my opinion in a conversation with Thomas J. Caduff. The interview was originally published on Fundplat.com (German only). Mr. Vetter, your claim is &#8220;The AdWords Accelerator&#8221;. What does that mean in concrete [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":271,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[6],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.2.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Interview with Stefan Vetter on Fundplat.com | Wortspiel<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wortspiel.com\/en\/interview-fundplat\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Interview with Stefan Vetter on Fundplat.com | Wortspiel\" \/>\n<meta property=\"og:description\" content=\"What challenges do companies face when using Google AdWords? And why is our claim &#8220;The AdWords Accelerator&#8221;? Recently, I was allowed to express my opinion in a conversation with Thomas J. Caduff. The interview was originally published on Fundplat.com (German only). Mr. Vetter, your claim is &#8220;The AdWords Accelerator&#8221;. What does that mean in concrete [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wortspiel.com\/en\/interview-fundplat\" \/>\n<meta property=\"og:site_name\" content=\"Wortspiel\" \/>\n<meta property=\"article:published_time\" content=\"2018-02-14T20:53:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-12-04T16:44:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wortspiel.com\/en\/wp-content\/uploads\/sites\/11\/2018\/02\/stefan-vetter-fb.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\">\n\t<meta name=\"twitter:data1\" content=\"Stefan Vetter\">\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\">\n\t<meta name=\"twitter:data2\" content=\"1 minute\">\n<script type=\"application\/ld+json\" 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