{"id":993,"date":"2019-03-02T12:37:11","date_gmt":"2019-03-02T11:37:11","guid":{"rendered":"https:\/\/wortspiel.com\/en\/?p=993"},"modified":"2019-12-31T11:09:10","modified_gmt":"2019-12-31T10:09:10","slug":"bing-partner","status":"publish","type":"post","link":"https:\/\/wortspiel.com\/en\/bing-partner","title":{"rendered":"Bingo: Wortspiel Among the First Three Microsoft Advertising Partners (Formerly Bing Ads) in Switzerland"},"content":{"rendered":"<p>Wortspiel has recently become an <a href=\"https:\/\/about.ads.microsoft.com\/en-us\/resources\/microsoft-advertising-partner-program\/partner-directory?Filter=1&amp;Filter_SearchText=wortspiel\" target=\"_blank\" rel=\"noopener noreferrer\">official Microsoft Advertising Partner<\/a> (formerly Bing Ads) &#8211; as one of only three agencies in Switzerland.<\/p>\n<p>Google&#8217;s biggest competitor in the field of search engines has only a small market share in Switzerland.<\/p>\n<p>However, Microsoft Advertising is very interesting for companies that want to expand internationally. The market share of its search engine Bing.com in the USA is <a href=\"https:\/\/www.statista.com\/statistics\/267161\/market-share-of-search-engines-in-the-united-states\/\" target=\"_blank\" rel=\"noopener noreferrer\">almost 10%<\/a>. Click prices at Bing are also often lower than at Google.<\/p>\n<p>Microsoft Advertising is particularly attractive due to its integration with the career network LinkedIn, which also belongs to Microsoft. For example, advertisers on Bing can access <a href=\"https:\/\/searchengineland.com\/marketers-can-now-use-linkedin-category-data-for-targeting-through-bing-search-306923\" target=\"_blank\" rel=\"noopener noreferrer\">profile data from LinkedIn<\/a> and play out their ads based on the job title or the company.<\/p>\n<p>And Microsoft&#8217;s advertising business is developing positively: Microsoft reported a 13% <a href=\"https:\/\/www.microsoft.com\/en-us\/annualreports\/ar2018\/annualreport\" target=\"_blank\" rel=\"noopener noreferrer\">increase in advertising revenues to USD 7 billion<\/a> in 2018.<\/p>\n<p>We at Wortspiel have been playing out our clients&#8217; campaigns at Microsoft Advertising for several years now. Several of our employees have been certified as &#8220;Microsoft Advertising Accredited Professional&#8221;.<\/p>\n<p>I am delighted that Microsoft has now also recognized this commitment with the Partner status.<\/p>\n<p><a class=\"linknoborder\" href=\"https:\/\/about.ads.microsoft.com\/en-us\/resources\/microsoft-advertising-partner-program\/partner-directory?Filter=1&amp;Filter_SearchText=wortspiel\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-1207\" src=\"https:\/\/wortspiel.com\/en\/wp-content\/uploads\/sites\/11\/2019\/05\/microsoft-advertising-partner.png\" alt=\"Microsoft Advertising Partner\" width=\"756\" height=\"504\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Last updated: December 31, 2019<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Wortspiel has recently become an official Microsoft Advertising Partner (formerly Bing Ads) &#8211; as one of only three agencies in Switzerland. Google&#8217;s biggest competitor in the field of search engines has only a small market share in Switzerland. However, Microsoft Advertising is very interesting for companies that want to expand internationally. The market share of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1010,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[16],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.2.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Bingo: Wortspiel Among the First Three Microsoft Advertising Partners (Formerly Bing Ads) in Switzerland | Wortspiel<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wortspiel.com\/en\/bing-partner\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bingo: Wortspiel Among the First Three Microsoft Advertising Partners (Formerly Bing Ads) in Switzerland | Wortspiel\" \/>\n<meta property=\"og:description\" content=\"Wortspiel has recently become an official Microsoft Advertising Partner (formerly Bing Ads) &#8211; as one of only three agencies in Switzerland. Google&#8217;s biggest competitor in the field of search engines has only a small market share in Switzerland. However, Microsoft Advertising is very interesting for companies that want to expand internationally. The market share of [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wortspiel.com\/en\/bing-partner\" \/>\n<meta property=\"og:site_name\" content=\"Wortspiel\" \/>\n<meta property=\"article:published_time\" content=\"2019-03-02T11:37:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-12-31T10:09:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wortspiel.com\/en\/wp-content\/uploads\/sites\/11\/2019\/03\/bingo-bing-partner-wortspiel-fb.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\">\n\t<meta name=\"twitter:data1\" content=\"Stefan Vetter\">\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\">\n\t<meta name=\"twitter:data2\" content=\"1 minute\">\n<script type=\"application\/ld+json\" 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