A maximum of 10 participants + 1 top speaker = maximum gain of knowledge: This is the formula of the ” Wortspiel Google Ads Masterclass “.
In our intensive course on Google Ads (formerly Google AdWords), our lecturers share their experience from hundreds of Google campaigns and millions of francs of advertising for clients such as Migros, Swisscom and WordPress.
The Masterclass is personal and individual – each course has a maximum of 10 participants. Theory and practice alternate constantly: After each theory part there is the possibility to apply the knowledge gained to your own Google Ads account with the support of the lecturers. If a Google Ads account is not yet available, practical exercises can be completed.
Your Lecturer
Stefan Vetter
Stefan Vetter is the founder and CEO of Wortspiel. He created his first website in 1999 and has been active in digital marketing ever since. Stefan likes to pass on his knowledge: as author of the first Swiss Google Ads book “AdWords for Startups”, one of nine “Google Certified Trainer” in Switzerland, conference speaker and as lecturer at the University of Applied Sciences and Arts Northwestern Switzerland FHNW, the Swiss Distance University of Applied Sciences FFHS, the Swiss Institute of Business Economics SIB, the Marketing & Business School Zürich MBSZ and Google Zürich.
Contents
In the Wortspiel Google Ads Masterclass we teach you our best practices for Google Ads, as we apply them to our own clients and test and improve them daily in practice.
Contents:
- The ideal account structure
- Keywords and Keyword Options
- Write compelling ads and ad extensions
- Addressing target groups intelligently with demographics, interests, remarketing and similar audiences
- Increase revenue with bidding strategies and Smart Bidding
- Sell more products with Google Shopping
- Generate reach with Display and Youtube
- Measuring success correctly with conversion tracking and attribution
Target Audience
The course is aimed at employees of companies and agencies who already work with Google Ads and want to check their level of knowledge and learn current best practices.
Dates
- Fr. September 6th, 2019, 14:00 – 18:00 o’clock
The course takes place in Zürich in the office of Wortspiel GmbH at Jenatschstrasse 1.
Investment
The Wortspiel Google Ads Masterclass costs CHF 450 (excl. VAT) per person including refreshments, snacks and documents.
For three or more participants from the same company, we grant a group discount of 10% on the regular investment.
Our money-back guarantee applies to all courses: If you are not satisfied with our performance, we will refund your complete investment – without any ifs or buts.
Any questions? Then please contact us via our contact form or by e-mail to Stefan Vetter ().
Sign Up Now
Each Masterclass is limited to 10 participants. We consider registrations according to the date of their receipt.
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