Wortspiel is an AdWords agency for startups and corporate startups. We are here to promote your company’s quick and cost effective growth using Google so that your business can become a market leader.

We think business relationships work best on a win-win basis. That’s why our fees are performance related. So your goals are our goals.

We don’t strive to be one of the biggest agencies, but rather one of the best. We place real value on friendliness, freedom and focus.

Wortspiel GmbH is a Premier Google Partner and firmly embedded in a strong network.

„Wortspiel is the ideal partner for us to achieve our growth targets. We especially appreciate their methodical and creative approach. One of their requirements was to attain a deep understanding of our business model. Our relationship is close and transparent.“
Hannes Sturzenegger Hannes Sturzenegger | MOVU AG

„A great workshop with detailed, straightforward and pragmatic appraisals of our AdWords campaigns. We got a lot of tips and good guidance on improving these. I’m really pleased  and am sure that this will significantly enhance our campaign performance.“

Katja Wussler Katja Wussler | Basler Insurance

„Wortspiel’s professional and meticulous approach, and their deep understanding of Google search, has greatly impressed us.“

Matteo Delbrück Matteo Delbrück | Selfnation

„Wortspiel helped us to advertise a new gym with AdWords. Our target was to sign up 450 new customers; we got 40% more than this. A great success.“

Nadja Perone Nadja Perone | Migros

„Stefan and his team at Wortspiel are a joy to work with. They are friendly, professional and they know what they are doing! They took me seriously from the beginning, even though I was probably a small fish to them. However, thanks to their invaluable service this small fish has doubled in size within a year!“

Sarah Keating Sarah Keating | nativespeakers.ch

Book: “Become a Market Leader with Google AdWords”

Book: Become a Market Leader with Google AdWords

How can you most effectively use Google AdWords? How can a company get to be a market leader? And furthermore: how can the agency and client work together to realise all this?

Stefan Vetter addresses these and other questions in his book “Become a Market Leader with Google AdWords”.

Read a sample chapter and order
(German only yet)


In the video series Wortspiel.TV we celebrate what our clients have achieved with our help.

In the first episode we spoke with Wortspiel customer Laurent Decrue, co-founder and CEO of the largest Swiss relocation platform, MOVU.

Laurent explained how MOVU had become a market leader within a short period of time; how much of this success could be attributed to our AdWords expertise and why he loves to ski.

Laurent Decrue and Stefan Vetter @ Wortspiel.TV


Stefan Vetter, M.Sc.

Stefan Vetter is the founder and CEO of Wortspiel GmbH. A communication and media studies specialist, he has been active in the field of digital marketing since 1999. For a number of years he has been exclusively involved with AdWords. He likes to share this expertise – both as the author of “Become a Market Leader with Google AdWords” and as a lecturer at the technical college Fachhochschule Nordwestschweiz FHNW


Stefan Vetter

Aurel Gergey

Aurel Gergey is Creative Director at Wortspiel. He specialises in the production of sales focused ad copy and value proposition and has used Google AdWords since 2004. A graduate in education, Aurel had previously worked in sales and marketing management and for advertising agencies. His guiding principle: Good expression makes a good impression™.


Aurel Gergey

Mario Thomsen

Mario Thomsen is Head of AdWords & Analytics at Wortspiel. He is an experienced search engine marketer and one of only 10 top contributors of the official German language AdWords community. As an accredited Bing Ads professional he also runs campaigns on Google’s biggest competitor.


Mario Thomsen

Toni Ricciardelli

Toni Ricciardelli is a Senior AdWords and Facebook Consultant at Wortspiel. In the 80s a Commodore 64 awoke a passion for bits and bytes. Since then he has been true to this passion and has a Bachelor of Business Administration with a CAS in online marketing and e-commerce. He has been engaged with online and search engine marketing for more than 15 years.


Toni Ricciardelli

Jennifer Walter

Jennifer Walter is an AdWords consultant at Wortspiel. She studied communication studies and sociology in Zürich and Cork. After working at several advertising agencies she became a brand and communication manager at an international SME where she was responsible for communication and search engine marketing.


Jennifer Walter

Erik Blatter

Erik Blatter is an AdWords consultant at Wortspiel. He is a seasoned digital marketer. In 2012 Erik lead the relaunch of online printing service prinzessin.ch, which subsequently won the Swiss E-Commerce Award. The following two years he continued to work there as a marketing manager, being responsible for their Google AdWords campaigns. In 2014 he returned to the agency side.


Erik Blatter

Sören Wischnewski

Sören Wischnewski is an AdWords Consultant at Wortspiel. After completing a course in business studies, he studied law. Afterwards he worked as a project manager for marketing and fund raising at a child welfare organisation, where he distinguished himself running AdWords campaigns via Google Ad Grants.


Sören Wischnewski

Serkan Fidanci

Serkan Fidanci is an AdWords Consultant at Wortspiel. He worked as a freelance search engine consultant for numerous clients, even during his engineering studies. A talented polyglot, he speaks German, English and Turkish fluently.


Serkan Fidanci

Nadine Widmaier

Nadine Widmaier looks after the administration at Wortspiel and keeps track of the numbers and budgets.


Nadine Widmaier


Here you’ll find our three most recent blog posts. All previous entries are in the blog history.

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Would you like to expand your customer base faster and at a reasonable price? Let’s talk. We look forward to hearing from you!

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+41 44 533 30 00

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