About


Wortspiel (“Wordplay”) is an AdWords agency for startups. We help your business grow more quickly and cost-effectively with Google so that you can become a market leader.

Many leading startups already work with Wortspiel, including WordPress, MOVU and Selfnation.

We also support several large enterprises and their corporate startups, such as American Express, Universal Music and Helvetia Insurance.

We believe that business relationships work best when there’s a win-win situation. That’s why we like to work on a performance basis where your goals and our goals are completely aligned.

Our aim is not to be one of the largest agencies, but to be one of the best. We value friendliness, freedom and focus.

Wortspiel GmbH is a Premier Google Partner and firmly embedded in a strong network.


„Wortspiel is the ideal partner for us to achieve our growth targets. We especially appreciate their methodical and creative approach. One of their requirements was to attain a deep understanding of our business model. Our relationship is close and transparent.“
Hannes Sturzenegger Hannes Sturzenegger | MOVU AG


„A great workshop with detailed, straightforward and pragmatic appraisals of our AdWords campaigns. We got a lot of tips and good guidance on improving these. I’m really pleased  and am sure that this will significantly enhance our campaign performance.“

Katja Wussler Katja Wussler | Basler Insurance


„Wortspiel’s professional and meticulous approach, and their deep understanding of Google search, has greatly impressed us.“

Matteo Delbrück Matteo Delbrück | Selfnation


„Wortspiel helped us to advertise a new gym with AdWords. Our target was to sign up 450 new customers; we got 40% more than this. A great success.“

Nadja Perone Nadja Perone | Migros


„Stefan and his team at Wortspiel are a joy to work with. They are friendly, professional and they know what they are doing! They took me seriously from the beginning, even though I was probably a small fish to them. However, thanks to their invaluable service this small fish has doubled in size within a year!“

Sarah Keating Sarah Keating | nativespeakers.ch

Google Premier Partner


AdWords for Startups

Book: AdWords for Startups

Google AdWords is the fastest way to connect supply and demand. This makes it one of the most effective growth driver for startups targeting a mass market.

But competition is fierce and there is little room for error. Stefan Vetter und Aurel Gergey help startups become – and remain – market leaders with Google AdWords. Their insights are summarised in this guide.

Learn more

Wortspiel.TV

In the video series Wortspiel.TV we celebrate what our clients have achieved with our help.

In the first episode we spoke with Wortspiel customer Laurent Decrue, co-founder and CEO of the largest Swiss relocation startup, MOVU.

Laurent explained how MOVU had become a market leader within a short period of time; how much of this success could be attributed to our AdWords expertise and why he loves to ski.

Laurent Decrue and Stefan Vetter @ Wortspiel.TV

People

Stefan Vetter, M.Sc.

Stefan Vetter is the founder and CEO of Wortspiel GmbH. As a graduated communications and media expert, he has worked in digital marketing since 1999 and has focussed exclusively on AdWords for several years. Stefan enjoys sharing his knowledge with others, for example as an author of the book “AdWords for Startups” and as a lecturer at the University of Applied Sciences and Arts Northwestern Switzerland (FHNW).

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Stefan Vetter

Aurel Gergey

Aurel Gergey is Creative Director at Wortpiel. He has worked in advertising agencies as a copywriter/conceptual designer and has been using Google AdWords since 2004. Aurel has published the book “AdWords for Startups” together with Stefan Vetter. His guiding principle: Good expression makes a good impression™.

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Aurel Gergey

Mario Thomsen

Mario Thomsen is Head of AdWords at Wortspiel. He is an experienced search engine marketer and one of only 10 Top Contributors in the official German-speaking AdWords community. As an accredited Bing Ads professional he also runs campaigns on Google’s biggest competitor.

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Mario Thomsen

Toni Ricciardelli

Toni Ricciardelli is a Senior AdWords Consultant at Wortspiel. In the 80s a Commodore 64 awoke a passion for bits and bytes. Since then he has been true to this passion and has a Bachelor of Business Administration with a CAS in online marketing and e-commerce. He has been engaged with online and search engine marketing for more than 15 years.

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Toni Ricciardelli

Jennifer Walter

Jennifer Walter is an AdWords consultant at Wortspiel. She studied communication studies and sociology in Zürich and Cork. After working at several advertising agencies she became a brand and communication manager at an international SME where she was responsible for communication and search engine marketing.

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Erik Blatter

Erik Blatter is an AdWords consultant at Wortspiel. He is a seasoned digital marketer. In 2012 Erik lead the relaunch of online printing service prinzessin.ch, which subsequently won the Swiss E-Commerce Award. The following two years he continued to work there as a marketing manager, being responsible for their Google AdWords campaigns. In 2014 he returned to the agency side.

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Erik Blatter

Sören Wischnewski

Sören Wischnewski is an AdWords Consultant at Wortspiel. After completing a course in business studies, he studied law. Afterwards he worked as a project manager for marketing and fund raising at a child welfare organisation, where he distinguished himself running AdWords campaigns via Google Ad Grants.

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Sören Wischnewski

Maren K. Ockels

Maren Ockels is a Senior AdWords Consultant at Wortspiel. She holds a degree in business administration and has a wealth of startup experience. Following a position at a large real estate portal, she worked as Head of Online Marketing at a startup incubator for three years. In this role, she established and oversaw AdWords campaigns for startups such as Finanzcheck, Dreamlines and HomeToGo. Maren enjoys sharing her experience: She is one of only 10 Top Contributors in the official German-speaking AdWords community.

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Maren Ockels

Nadine Widmaier

Nadine Widmaier looks after the administration at Wortspiel and keeps track of the numbers and budgets.

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Nadine Widmaier

Blog


Here you’ll find our three most recent blog posts. All previous entries are in the blog history.


Contact Us


Would you like to expand your customer base faster and at a reasonable price? Let’s talk. We look forward to hearing from you!


Address, Telephone, Email

Wortspiel GmbH
Rotbuchstrasse 32
8037 Zürich
Switzerland
+41 44 533 30 00

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