We know you are busy, so we’ll get straight to the point:

Wortspiel is a Swiss boutique agency for digital marketing. We help SMEs and corporates to increase their revenue with Google Ads, Meta Ads & Co. Since 2015.

That’s more or less it. But if you’re still curious, keep scrolling.


We help to sustainably improve your marketing and to win more customers at a lower cost – through digital advertising, conversion optimization and strategy.

For complementary services, we rely on strong partners.

Digital Advertising

We increase leads, sales and brand awareness for you via Google & YouTube, Facebook & Instagram, LinkedIn & Bing and Twitter. We are happy to over the complete management. Or we support you in improving your in-house know-how with audits, workshops, coaching and mentoring. Our portfolio also includes analytics and SEO as the base for successful digital advertising.

Conversion Optimization (CRO)

The more website visitors we convert into paying customers, the higher the return of Google Ads - and of all other advertising measures. We analyze your website, develop improvement hypotheses and test them for statistical relevance with Google Optimize.

Strategy Consulting

As an agency we have insight into many companies. There we see which strategies work for which business models – and which do not. You are welcome to benefit from these insights. Together we analyze and optimize your company (vision, mission, values, goals), your offering (products, value proposition) and your marketing ( objectives, metrics, channels).

Case Studies

The Jungfraujoch is the highest railroad station in Europe and one of the top tourist attractions on the continent. The Jungfrau.ch homepage is one of the most visited websites of Switzerland.

After Wortspiel was supporting Jungfrau Railways in the area of Google Ads for many years, we extended the cooperation to the conversion optimization of the website Jungfrau.ch.

The result: +14% more online bookings for the Jungfraujoch with the same number of website visitors. More about this in the video (Swiss German, English and German subtitles available):

Play Video

More case studies:

Wemakeit: +25% leads at -18% costs with conversion optimization

MOVU: +18% leads at -32% costs with Google Ads (Case study with Google Switzerland)

Hotel Schweizerhof Zurich: Room bookings increased by 30 % with Google Ads (German only)


We work with ambitious clients – from fast-growing 🚀 start-ups to some of the most valuable 🏢 companies in the world:

Swiss Post


American Express


Helvetia Insurance




City of Zürich


Cornèr Bank


FHNW University of Applied Sciences and Arts Northwestern Switzerland




Client Testimonials

Our clients love us. We love our clients. Here is why.

Further client testimonials are publicly available in our company profiles at Google (⭐️⭐️⭐️⭐️⭐️ at 33+ ratings) and Facebook (⭐️⭐️⭐️⭐️⭐️ at 27+ ratings).

“I really enjoyed the audit of our Google Ads campaigns conducted by Wortspiel, which was very thorough. It spurred me to take a closer look at many levers.”
Phu Bui Phu Bui | WordPress.com

“In a digital commerce project Wortspiel supported us very effectively with consulting, conception, execution and analysis. Their expertise helped the campaign to significantly exceed expectations. Another aspect we really like is the pragmatic and pleasant way we work together.“
Thorsten Jaecks Thorsten Jaecks | Swisscom

“Wortspiel is the ideal partner for achieving our growth targets. In particular, we value their continual and creative approach, the transparent and collaborative partnership and their commitment to a deep understanding of our business model.“
Hannes Sturzenegger Hannes Sturzenegger | MOVU

“A great workshop with detailed, clear and practical appraisals of our Google Ads campaigns. We got a lot of tips and good guidance on improving these. I’m really pleased  and am sure that this will significantly enhance our campaign performance.“
Katja Wussler Katja Wussler | Baloise Insurance

“We value our cooperation at eye level and benefit from their extensive know-how and wealth of experience. We’re happy to have Wortspiel at our side as a straightforward, pragmatic and conceptually strong partner.“
Damian Kirtz Damian Kirtz | Delica (Migros)

“mymuesli uses Google Ads for customer acquisition in five markets. Wortspiel has provided us with valuable insights for optimization. We were particularly pleased with the concrete action recommendations and the appealing presentation. Wortspiel has always taken strategic goals and the business model into consideration.“
Florian Breiner Florian Breiner | mymuesli


In the video series Wortspiel.TV we celebrate what our clients have achieved with our help.

In the first episode we spoke with Wortspiel customer Laurent Decrue, co-founder and CEO of the largest Swiss relocation startup, MOVU.

Laurent explained how MOVU had become a market leader within a short period of time; how much of this success could be attributed to our Google Ads expertise and why he loves to ski.

Laurent Decrue and Stefan Vetter


At many agencies you will be taken care of by junior level staff. We only have seniors working for you:

Stefan Vetter

Stefan Vetter

Stefan Vetter is CEO and founder at Wortspiel. He created his first website in 1999 and has been active in digital marketing ever since. Stefan is also the founder at Friendly, a Swiss provider of privacy-friendly marketing software.

Jennifer Walter

Jennifer Walter

Jennifer Walter is COO, Creative Director and Chief Happiness Officer at Wortspiel. She studied communication sciences and sociology in Zürich and Cork. After working at several advertising agencies she became a brand and communication manager at an internationally operating Swiss SME.

Maren Ockels

Maren K. Ockels

Maren K. Ockels is Head of Advertising at Wortspiel. After working at Immowelt, she spent three years as Head of Online Marketing for a startup incubator. In this role, Maren established and oversaw Google Ads campaigns for startups such as HomeToGo, Dreamlines and Finanzcheck. A graduate in business administration, she is also one of the few "Platin Product Experts" in the official German-speaking Google Ads community.

Erik Blatter

Erik Blatter

Erik Blatter is Head of Conversion Optimization at Wortspiel. As a certified polygraph with further studies in communication planning, he was drawn early into digital marketing. His relaunch of an online print shop was awarded the Swiss E-Commerce Award in 2012. The following two years he worked as marketing manager for this print shop. In 2014, he returned to the agency site focusing on Google Ads and conversion optimization.

Aurel Gergey

Aurel Gergey

Aurel Gergey is a Senior Consultant and Conversion Copywriter at Wortpiel. He has worked in advertising agencies as a copywriter/conceptual designer and has been using Google Ads since 2004. Aurel has published the book “AdWords for Startups” together with Stefan Vetter. His guiding principle: Better words sell better™.

David Brunnschweiler

David Brunnschweiler

David Brunnschweiler is a Senior Consultant at Wortspiel. With a degree in business administration, he gained many years of marketing experience at Swisscom and SBB. Before that he worked as a consultant for a renowned Swiss advertising agency. David is passionate about scaling new products and services.

Vincent Tresno

Vincent Tresno is a Senior Consultant at Wortspiel. A former Chief Marketing Officer at Rocket Internet, he has been involved with digital business models since 2001 and now advises companies on marketing strategy, growth hacking and data-driven marketing. Vincent is a sought-after keynote speaker with invitations to Google, Microsoft and Estée Lauder Companies, among others, lecturer at the HWZ Zurich University of Applied Sciences in Business Administration and co-author of the book “Think Growth”. He studied jazz music, international business administration as well as media engineering and economics in Germany, Singapore, Australia and England.

Anita Steiner

Anita Steiner is a Senior Consultant at Wortspiel. As an expert for Google Ads and Facebook Ads, she skillfully positions companies in the world's two largest advertising networks. She benefits from her many years of experience from dozens of client projects in two of the leading Swiss digital marketing agencies. Coachings and trainings are a special passion of Anita: The Swiss-Dutch dual citizen is one of only nine “Google Certified Trainers” in Switzerland.

Christian Ebernickel

Jenny Gutzwiller

Jenny Gutzwiller is a Senior Consultant at Wortspiel. During her time as Head of SEO at MOVU, Switzerland's largest moving platform, Jenny increased the number of organic Google visitors by over +600% - from 3,500 per month to over 25,000. The journalism and communication scientist with a degree from the University of Zurich likes to play the piano, dance and solve Rubik's Cubes in her free time.

Christian Ebernickel

Nadia Egli

Nadia Egli is a Senior Consultant at Wortspiel. She is an expert in Google Ads, Microsoft Advertising and Adobe Advertising. Thanks to her work at one of Switzerland's largest digital agencies, she has a wealth of experience from a diverse client portfolio in the fields of e-commerce, banking, insurance and continuing education. One of Nadia's passions is French cooking shows.

Christian Ebernickel

Harry Purewal

Harry Purewal is a Senior Consultant at Wortspiel. The LinkedIn pioneer has been supporting companies with strategic consulting and operational implementation of digital concepts for over nine years. Before that, he studied Marketing & Sales Management in Vienna. In his free time, Harry is passionate about traveling through Scandinavia with his roof tent.

Our values

We don’t aim to become the largest agency, but rather the best. That’s why we rely on clear values:

Wortspiel Values


Cooperation can only work well if we’re aligned on a personal level. We value honesty, humility and authenticity.


Trust is more important to us than contracts. As long as both parties are happy and continue to evolve together, we will keep working together. If this changes we will part ways.


The marketing landscape is changing so fast that long-term top performance is only possible with a high degree of specialisation. We prefer to do less and do it as well as possible.


Here you can see our latest blogposts. In the blog history you will find all previous posts.

Our sister company: Friendly

Friendly is another company of our founder Stefan Vetter. It offers privacy-friendly marketing software and is the first and only Open Startup in Switzerland. Friendly’s products are:

Friendly Automate

Generate more leads, strengthen your customer relationships and increase your sales. With Friendly Automate, you get professional marketing automation without compromising on privacy.

Friendly Analytics

Web analytics software is commonplace nowadays. Unfortunately, data protection is not. Friendly Analytics can do both: provide you with meaningful statistics and protect the privacy of your visitors.

Our Book

AdWords for Startups

Google Ads is the fastest way to connect supply and demand. This makes it one of the most effective growth drivers for startups targeting a mass market. But competition is fierce and there is little room for error.

Stefan Vetter und Aurel Gergey help startups become – and remain – market leaders with Google Ads. Their insights are summarised in this guide.

Contact Us

Hello. We’ve been expecting you.

Please send us your inquiry via email or contact form or give us a call.

Wortspiel GmbH
Sentibühlstrasse 3
6045 Meggen
+41 41 700 30 10