Welcome to Wortspiel / Wordplay, the AdWords agency for digital startups and large, ambitious companies. We are here to promote your company’s quick and cost effective growth so that your business can become a market leader.

We think business relationships work best on a win-win basis. That’s why our fees are performance related. So your goals are our goals.

We don’t strive to be one of the biggest agencies, but rather one of the best. We place real value on our friendliness, freedom and focus.

Wortspiel GmbH is a Premier Google Partner and a network partner of other well-known agencies.

„Wortspiel is the ideal partner for us to achieve our growth targets. We especially appreciate their methodical and creative approach. One of their requirements was to attain a deep understanding of our business model. Our relationship is close and transparent.“
Hannes Sturzenegger Hannes Sturzenegger | MOVU AG

„Wortspiel helped us to advertise a new gym with AdWords. Our target was to sign up 450 new customers; we got 40% more than this. A great success.“

Nadja Perone Nadja Perone | Migros

„Stefan and his team at Wortspiel are a joy to work with. They are friendly, professional and they know what they are doing! They took me seriously from the beginning, even though I was probably a small fish to them. However, thanks to their invaluable service this small fish has doubled in size within a year!“

Sarah Keating Sarah Keating | nativespeakers.ch GmbH



Book: “Become a Market Leader with Google AdWords”

Book: Become a Market Leader with Google AdWords

How can you most effectively use Google AdWords? How can a company get to be a market leader? And furthermore: how can the agency and client work together to realise all this?

Stefan Vetter addresses these and other questions in his book “Become a Market Leader with Google AdWords”.

Read a sample chapter and order
(German only yet)


Wortspiel Rocket: Our Services

If AdWords is the only thing you do, you’ll never get the best out of it. The success of this marketing requires other levers to be pulled above and beyond simply activating the AdWords campaign. On this basis we are able to optimise your website for search engines in order to improve conversion rates and hone the value proposition. We can set up an analytics cockpit and enhance your profile and popularity on Facebook.


Stefan Vetter, M.Sc.

Stefan Vetter is the founder and CEO at Wortspiel GmbH.


Stefan Vetter

Aurel Gergey

Aurel Gergey is Head of Ad Copy & Value Proposition at Wortspiel.


Aurel Gergey

Mario Thomsen

Mario Thomsen is Head of AdWords & Analytics at Wortspiel.


Mario Thomsen

Serkan Fidanci

Serkan Fidanci is Head of Conversion Optimization at Wortspiel.


Serkan Fidanci

Sören Wischnewski

Sören Wischnewski is an AdWords Consultant at Wortspiel.


Sören Wischnewski

Toni Ricciardelli

Toni Ricciardelli is a Senior AdWords and Facebook Consultant at Wortspiel.


Toni Ricciardelli

Daniel Eggebrecht

Daniel Eggebrecht is an Office Manager at Wortspiel.



Contact Us

Would you like to expand your customer base faster and at a reasonable price? Let’s talk. We look forward to hearing from you!

Address, Telephone, Email

Wortspiel GmbH

Rotbuchstrasse 32
CH-8037 Zürich
+41 44 533 30 00

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