Wortspiel is an AdWords agency for digital startups and large, ambitious companies. We are here to promote your company’s quick and cost effective growth using Google so that your business can become a market leader.

We think business relationships work best on a win-win basis. That’s why our fees are performance related. So your goals are our goals.

We don’t strive to be one of the biggest agencies, but rather one of the best. We place real value on friendliness, freedom and focus.

Wortspiel GmbH is a Premier Google Partner and a network partner of other well-known agencies.

„Wortspiel is the ideal partner for us to achieve our growth targets. We especially appreciate their methodical and creative approach. One of their requirements was to attain a deep understanding of our business model. Our relationship is close and transparent.“
Hannes Sturzenegger Hannes Sturzenegger | MOVU AG

„Wortspiel helped us to advertise a new gym with AdWords. Our target was to sign up 450 new customers; we got 40% more than this. A great success.“

Nadja Perone Nadja Perone | Migros

„Stefan and his team at Wortspiel are a joy to work with. They are friendly, professional and they know what they are doing! They took me seriously from the beginning, even though I was probably a small fish to them. However, thanks to their invaluable service this small fish has doubled in size within a year!“

Sarah Keating Sarah Keating | nativespeakers.ch GmbH



Book: “Become a Market Leader with Google AdWords”

Book: Become a Market Leader with Google AdWords

How can you most effectively use Google AdWords? How can a company get to be a market leader? And furthermore: how can the agency and client work together to realise all this?

Stefan Vetter addresses these and other questions in his book “Become a Market Leader with Google AdWords”.

Read a sample chapter and order
(German only yet)


In the video series Wortspiel.TV we celebrate what our clients have achieved with our help.

In the first episode we spoke with Wortspiel customer Laurent Decrue, co-founder and CEO of the largest Swiss relocation platform, MOVU.

Laurent explained how MOVU had become a market leader within a short period of time; how much of this success could be attributed to our AdWords expertise and why he loves to ski.

Laurent Decrue and Stefan Vetter @ Wortspiel.TV


Wortspiel Rocket: Our Services

If AdWords is the only thing you do, you’ll never get the best out of it. The success of this marketing requires other levers to be pulled above and beyond simply activating the AdWords campaign. On this basis we are able to optimise your website for search engines in order to improve conversion rates and hone the value proposition. We can set up an analytics cockpit and enhance your profile and popularity on Facebook.


Stefan Vetter, M.Sc.

Stefan Vetter is the founder and CEO of Wortspiel GmbH. A communication and media studies specialist, he has been active in the field of digital marketing since 1999. For a number of years he has been exclusively involved with AdWords. He likes to share this expertise – both as the author of “Become a Market Leader with Google AdWords” and as a lecturer at the technical college Fachhochschule Nordwestschweiz FHNW


Stefan Vetter

Aurel Gergey

Aurel Gergey is Creative Director at Wortspiel. He specialises in the production of sales focused ad copy and value proposition and has used Google AdWords since 2004. A graduate in education, Aurel had previously worked in sales and marketing management and for advertising agencies. His guiding principle: Good expression makes a good impression™.


Aurel Gergey

Mario Thomsen

Mario Thomsen is Head of AdWords & Analytics at Wortspiel. He is an experienced search engine marketer and one of only 10 top contributors of the official German language AdWords community. As an accredited Bing Ads professional he also runs campaigns on Google’s biggest competitor.


Mario Thomsen

Serkan Fidanci

Serkan Fidanci is Head of Conversion Optimization at Wortspiel. He worked as a freelance search engine consultant for numerous clients, even during his engineering studies at the RFH Technical University in Cologne. A talented polyglot, he speaks German, English and Turkish fluently.


Serkan Fidanci

Sören Wischnewski

Sören Wischnewski is an AdWords Consultant at Wortspiel. After completing a course in business studies, he studied law at Gießen University. Afterwards he worked as a project manager for marketing and fund raising at the child welfare organisation Heartbeat in Marburg where he distinguished himself running AdWords campaigns via Google Ad Grants.


Sören Wischnewski

Toni Ricciardelli

Toni Ricciardelli is a Senior AdWords and Facebook Consultant at Wortspiel. In the 80s a Commodore 64 awoke a passion for bits and bytes. Since then he has been true to this passion and has a Bachelor of Business Administration with a CAS in online marketing and e-commerce. He has been engaged with online and search engine marketing for more than 15 years.


Toni Ricciardelli

Nadine Widmaier

Nadine Widmaier looks after the administration at Wortspiel and keeps track of the numbers and budgets.



Contact Us

Would you like to expand your customer base faster and at a reasonable price? Let’s talk. We look forward to hearing from you!

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Wortspiel GmbH

Rotbuchstrasse 32
CH-8037 Zürich
+41 44 533 30 00

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