“Wortspiel at Google” 2019 with wemakeit and Juicar by Alpiq

19. August 2019

After 2017 and 2018, we are again hosting an event at Google in Zürich this year – with three superlatives.

Experience marketing insights from Switzerland’s largest crowdfunding platform wemakeit (Wortspiel client since 2016), the most environmentally friendly car subscription Juicar by Alpiq (Wortspiel client since 2019) and the world’s largest advertising platform Google (Wortspiel partner since 2015).

These talks await you on Thursday, 29 August 2019 from 6 p.m. onwards:

  • wemakeit: Google Ads Click – and Then? How We Landed a Conversion Hit With Simple Means
    Céline Fallet, Managing Director and Lorenz König, Digital Marketing Manager
  • Juicar by Alpiq: The Future of Car Ownership – Digital Marketing for the Most Eco-Friendly Car Subscription
    Philipp Maul, Head of Brand Communications & Marketing
  • Google: Data-Driven Marketing in the Age of Artificial Intelligence
    Alexia Nüssli, Agency Partner Manager

As the size of the room is very limited, early registration is recommended. Tickets will be allocated according to the “first come, first served” principle.

Please note that the language of the event will be German.

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Contents and Speakers

wemakeit: Google Ads Click – and Then? How We Landed a Conversion Hit With Simple Means

Google ads traffic to the landing page is good and important. But what happens after the potential leads have clicked on the ad? Céline and Lorenz from wemakeit tell you how the largest Swiss crowdfunding platform with few resources rolled out the red carpet to future crowdfunders and thus improved the conversion rate.

About Céline Fallet
Managing Director of wemakeit. The Swiss crowdfunding pioneer and designer wrote the first Swiss bachelor thesis on crowdfunding at the ZHdK. She has been working for wemakeit since 2012 and is also a versatile cultural creator.

About Lorenz König
Digital Marketing Manager at wemakeit. The music lover and digital fanboy earned his spurs in the media industry as a social media manager at NZZ and earned 20 minutes and sniffed at the net fame at the media startup izzy magazine.

Juicar by Alpiq: The Future of Car Ownership – Digital Marketing for the Most Eco-Friendly Car Subscription

Juicar is a mobility services start-up that was founded at the end of 2017 in Zurich-based Company Builder Oyster Lab by Alpiq. Juicar now offers electric cars as flexible subscriptions in three countries. Philipp Maul is responsible for the brand development of Juicar and gives an insight into the hurdles, challenges and opportunities to advertise such an emotionally charged product purely digitally via channels such as Google Ads.

About Philipp Maul
Philipp Maul is Head of Brand Communications & Marketing at Juicar and CX & Design Manager at Oyster Lab by Alpiq. After studying design in Kolding, Shanghai and Vienna, he founded his first start-up at the age of 25 and has since built up design teams for companies on three continents.

Google: Data-Driven Marketing in the Age of Artificial Intelligence

Customers have become more demanding and impatient due to increasing communication and interaction possibilities, more end devices and increased mobile use. Data-driven marketing and the use of machine learning & artificial intelligence technologies are the approach companies take to meet today’s customer needs. In this presentation, Alexia Nüssli will explain in more detail how artificial intelligence technology can support companies in this and which technological and organizational competencies a company can use to exploit the full potential of digital marketing.

About Alexia Nüssli
Alexia C. Nüssli (BA HSG, MSc) is Agency Partner Manager at Google. During her time at Google, Alexia accompanied a large number of Swiss and Austrian companies on their way to digitization and supported the internationalization of startup unicorns. Prior to Google, Alexia worked in financial consulting, accompanied acquisitions & mergers of global companies, worked for an NGO in Ghana and studied business administration in Switzerland and the UK.

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Schedule

  • 18:00 to 18:30 Arrival and Networking
  • 18:30 to 19:00 Presentation wemakeit
  • 19:00 to 19:30 Presentation Juicar by Alpiq
  • 19:30 to 20:00 Presentation Google
  • 20:00 to 21:00 Aperitif riche and Networking

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Attendee Testimonials

This is what participants of our previous events say about “Wordplay on Google” (in German):

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Impressions From Last Year

Here are some impressions of last year’s event at Google:

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Stefan Vetter is the founder and CEO of Wortspiel. He created his first website in 1999 and has been active in digital marketing ever since. Stefan likes to pass on his knowledge: as author of the first Swiss Google Ads book “AdWords for Startups”, one of nine “Google Certified Trainer” in Switzerland, conference speaker and as lecturer at the University of Applied Sciences and Arts Northwestern Switzerland FHNW, the Swiss Distance University of Applied Sciences FFHS, the Swiss Institute of Business Economics SIB, the Marketing & Business School Zürich MBSZ and Google Zürich.