Stefan Vetter

Stefan Vetter

Stefan Vetter is the founder and CEO of Wortspiel. He created his first website in 1999 and has been active in digital marketing ever since. Stefan likes to pass on his knowledge: as author of the first Swiss Google Ads book, one of seven “Google Certified Trainer” in Switzerland, speaker at conferences and lecturer at several universities of applied sciences.

Posts by Stefan

January 22, 2020

Automation in Advertising: Expert Interview With Stefan Vetter in Horizont Swiss

The use of automation will fundamentally change the agency and advertising market. In a video interview with Horizont Swiss (in German), yours truly spoke about the …

January 15, 2020

5 Years – 5 Insights

In January 2015 I founded Wortspiel. Since then we have developed into one of the leading digital marketing agencies in Switzerland. 11 professionals help clients like …

November 15, 2019

How to Advertise Successfully on Google – Expert Interview With Stefan Vetter in MK Marketing & Kommunikation

Whether furniture carpenter, travel agency or beauty salon – everywhere the question arises: How can I reach new customers with a reasonable budget? In issue 6-7/19 of …

November 5, 2019

Wortspiel Is Growing: A Google Certified Trainer, a CMO From Rocket Internet and an Analytics Consultant From Volkswagen Join the Team

Wortspiel grows to 11 people – all at senior level. We are delighted to have Anita Schröter, Vincent Tresno and Christian Ebernickel join us: Anita Schröter Since …

August 19, 2019

“Wortspiel at Google” 2019 with wemakeit and Juicar by Alpiq

After 2017 and 2018, we are again hosting an event at Google in Zürich this year – with three superlatives. Experience marketing insights from Switzerland’s largest crowdfunding …

July 8, 2019

Christian in Dataland

How can companies use data-driven marketing? What are the ingredients for exciting analytics projects? Christian Ebernickel is the second newest addition to the Wortspiel team. The winner of the Google-supported "Analytics Awards" answers Stefan's questions.

May 25, 2019

“Google Ads Specialist” – New Google Ads Intensive Course by MBSZ and Wortspiel

“Google Ads Specialist MBSZ” is the first Google Ads intensive course designed and conducted by a Swiss educational institution (MBSZ) in collaboration with a Google Premium …

May 5, 2019

Sailing, Segways and a Shock – Our 8th Team Retreat in Valencia

My heart almost stopped. In slow motion I saw Christian take off in front of me, making a roll in the air and falling hard to …

April 23, 2019

Movu Increases Leads via Google Ads by +18% While Reducing Costs by -32% Thanks to Smart Bidding – Case Study With Google Switzerland

MOVU is the largest relocation platform in Switzerland and has been a client of Wortspiel since 2015. During this time we have seen many changes in Google …

April 15, 2019

Branding, Automation and Customer Focus: The Trends of SMX Munich 2019 in Our Recap

The SMX Munich is the largest event in the German-speaking area on the subject of search engine marketing (SEA + SEO). From the lectures I attended, I can see three trends that should shape our industry in the next few years.