Stefan Vetter is CEO and founder at Wortspiel. He created his first website in 1999 and has been active in digital marketing ever since. Stefan is also the founder at Friendly, a Swiss provider of privacy-friendly marketing software.
My heart almost stopped. In slow motion I saw Christian take off in front of me, making a roll in the air and falling hard to …
MOVU is the largest relocation platform in Switzerland and has been a client of Wortspiel since 2015. During this time we have seen many changes in Google …
The SMX Munich is the largest event in the German-speaking area on the subject of search engine marketing (SEA + SEO). From the lectures I attended, I can see three trends that should shape our industry in the next few years.
Is advertising in Google search still worthwhile, what are general trends in advertising and what is my advice to companies? I was allowed to answer these and …
Wortspiel has recently become an official Microsoft Advertising Partner (formerly Bing Ads) – as one of only three agencies in Switzerland. Google’s biggest competitor in the field …
Automation through Machine Learning and Artificial Intelligence (AI) is changing all aspects of Google Ads. In this article, I will outline five critical consequences of automation for Google Ads agencies - as well as for all companies that use Google Ads.
What can performance marketing do and what does a typical campaign look like? The sector is growing rapidly. But the number of mistakes you can make if …
Netzwoche, the Swiss IT magazine with the highest readership, produces annually the “Great Swiss Digital Ranking” in cooperation with Best of Swiss Web. It covers the largest …
What challenges do companies face when using Google AdWords? And why is our claim “The AdWords Accelerator”? Recently, I was allowed to express my opinion in a …
Our Stefan Vetter is an official “Google Certified Trainer” since December 2017 – as one of only seven persons in Switzerland. In this role he regularly gives …
