Stefan Vetter

Stefan Vetter

Stefan Vetter is CEO and founder at Wortspiel. He created his first website in 1999 and has been active in digital marketing ever since. Stefan is also the founder at Friendly, a Swiss provider of privacy-friendly marketing software.

Posts by Stefan

May 5, 2019

Sailing, Segways and a Shock – Our 8th Team Retreat in Valencia

My heart almost stopped. In slow motion I saw Christian take off in front of me, making a roll in the air and falling hard to …

April 23, 2019

Movu Increases Leads via Google Ads by +18% While Reducing Costs by -32% Thanks to Smart Bidding – Case Study With Google Switzerland

MOVU is the largest relocation platform in Switzerland and has been a client of Wortspiel since 2015. During this time we have seen many changes in Google …

April 15, 2019

Branding, Automation and Customer Focus: The Trends of SMX Munich 2019 in Our Recap

The SMX Munich is the largest event in the German-speaking area on the subject of search engine marketing (SEA + SEO). From the lectures I attended, I can see three trends that should shape our industry in the next few years.

March 7, 2019

Google Ads: “One Day of Strategic Thinking Gets More Return Than 30 Days of Work”

Is advertising in Google search still worthwhile, what are general trends in advertising and what is my advice to companies? I was allowed to answer these and …

March 2, 2019

Bingo: Wortspiel Among the First Three Microsoft Advertising Partners (Formerly Bing Ads) in Switzerland

Wortspiel has recently become an official Microsoft Advertising Partner (formerly Bing Ads) – as one of only three agencies in Switzerland. Google’s biggest competitor in the field …

February 26, 2019

The Google Ads Agency Is Dead. If It Doesn’t Change Completely

Automation through Machine Learning and Artificial Intelligence (AI) is changing all aspects of Google Ads. In this article, I will outline five critical consequences of automation for Google Ads agencies - as well as for all companies that use Google Ads.

December 17, 2018

“Rather Personal Than Perfect ” – Stefan Vetter Talks about Performance Marketing in M&K Magazine

What can performance marketing do and what does a typical campaign look like? The sector is growing rapidly. But the number of mistakes you can make if …

June 19, 2018

Wortspiel becomes the second largest AdWords agency in Switzerland

Netzwoche, the Swiss IT magazine with the highest readership, produces annually the “Great Swiss Digital Ranking” in cooperation with Best of Swiss Web. It covers the largest …

February 14, 2018

Interview with Stefan Vetter on

What challenges do companies face when using Google AdWords? And why is our claim “The AdWords Accelerator”? Recently, I was allowed to express my opinion in a …

February 13, 2018

Stefan Vetter Is One of Seven “Google Certified Trainers” in Switzerland

Our Stefan Vetter is an official “Google Certified Trainer” since December 2017 – as one of only seven persons in Switzerland. In this role he regularly gives …