Bingo: Wortspiel Among the First Three Bing Partners in Switzerland
Google’s biggest competitor in the field of search engines has only a small market share in Switzerland.
However, Bing is very interesting for companies that want to expand internationally. Bing’s market share in the USA is almost 10%. Click prices at Bing are also often lower than at Google.
Bing is particularly attractive due to its integration with the career network LinkedIn, which also belongs to Microsoft. For example, advertisers on Bing can access profile data from LinkedIn and play out their ads based on the job title or the company.
And Bing’s business is developing positively: Bing’s parent company Microsoft reported a 13% increase in advertising revenues to USD 7 billion in 2018.
We at Wortspiel have been playing out our clients’ campaigns at Bing for several years now. Several of our employees have been certified as “Bing Ads Accredited Professional”.
I am delighted that Microsoft has now also recognized this commitment with the Bing Partner status.
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