Bingo: Wortspiel Among the First Three Microsoft Advertising Partners (Formerly Bing Ads) in Switzerland

By Stefan Vetter | March 2, 2019 (updated December 31, 2019) | Partnerships

Wortspiel has recently become an official Microsoft Advertising Partner (formerly Bing Ads) – as one of only three agencies in Switzerland.

Google’s biggest competitor in the field of search engines has only a small market share in Switzerland.

However, Microsoft Advertising is very interesting for companies that want to expand internationally. The market share of its search engine in the USA is almost 10%. Click prices at Bing are also often lower than at Google.

Microsoft Advertising is particularly attractive due to its integration with the career network LinkedIn, which also belongs to Microsoft. For example, advertisers on Bing can access profile data from LinkedIn and play out their ads based on the job title or the company.

And Microsoft’s advertising business is developing positively: Microsoft reported a 13% increase in advertising revenues to USD 7 billion in 2018.

We at Wortspiel have been playing out our clients’ campaigns at Microsoft Advertising for several years now. Several of our employees have been certified as “Microsoft Advertising Accredited Professional”.

I am delighted that Microsoft has now also recognized this commitment with the Partner status.

Microsoft Advertising Partner


Last updated: December 31, 2019

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Stefan Vetter is CEO and founder at Wortspiel. He created his first website in 1999 and has been active in digital marketing ever since. Stefan is also the founder at Friendly, a Swiss provider of privacy-friendly marketing software.