Aurel Gergey is a Senior Consultant and Conversion Copywriter at Wortpiel. He has worked in advertising agencies as a copywriter/conceptual designer and has been using Google Ads since 2004. Aurel has published the book “AdWords for Startups” together with Stefan Vetter. His guiding principle: Better words sell better™.
When I watched Google Marketing Live 2019 it struck me: Some adjectives are repeated and can be heard quite often. This aroused my interest. Here follows a brief interpretation of the prominent patterns.
