Blog

19. August 2019

“Wortspiel at Google” 2019 with wemakeit and Juicar by Alpiq

After 2017 and 2018, we are again hosting an event at Google in Zürich this year – with three superlatives. Experience marketing insights from Switzerland’s largest crowdfunding …

8. July 2019

Christian in Dataland

How can companies use data-driven marketing? What are the ingredients for exciting analytics projects? Christian Ebernickel is the second newest addition to the Wortspiel team. The winner of the Google-supported "Analytics Awards" answers Stefan's questions.

26. May 2019

Google Marketing Live 2019: a Decoding

When I watched Google Marketing Live 2019 it struck me: Some adjectives are repeated and can be heard quite often. This aroused my interest. Here follows a brief interpretation of the prominent patterns.

25. May 2019

“Google Ads Specialist” – New Google Ads Intensive Course by MBSZ and Wortspiel

“Google Ads Specialist MBSZ” is the first Google Ads intensive course designed and conducted by a Swiss educational institution (MBSZ) in collaboration with a Google Premium …

5. May 2019

Sailing, Segways and a Shock – Our 8th Team Retreat in Valencia

My heart almost stopped. In slow motion I saw Christian take off in front of me, making a roll in the air and falling hard to …

23. April 2019

Movu Increases Leads via Google Ads by +18% While Reducing Costs by -32% Thanks to Smart Bidding – Case Study With Google Switzerland

MOVU is the largest relocation platform in Switzerland and has been a client of Wortspiel since 2015. During this time we have seen many changes in Google …

15. April 2019

Branding, Automation and Customer Focus: The Trends of SMX Munich 2019 in Our Recap

The SMX Munich is the largest event in the German-speaking area on the subject of search engine marketing (SEA + SEO). From the lectures I attended, I can see three trends that should shape our industry in the next few years.

7. March 2019

Google Ads: “One Day of Strategic Thinking Gets More Return Than 30 Days of Work”

Is advertising in Google search still worthwhile, what are general trends in advertising and what is my advice to companies? I was allowed to answer these and …

2. March 2019

Bingo: Wortspiel Among the First Three Bing Partners in Switzerland

Wortspiel has recently become an official Bing Partner – as one of only three agencies in Switzerland. Google’s biggest competitor in the field of search engines has …

26. February 2019

The Google Ads Agency Is Dead. If It Doesn’t Change Completely

Automation through Machine Learning and Artificial Intelligence (AI) is changing all aspects of Google Ads. In this article, I will outline five critical consequences of automation for Google Ads agencies - as well as for all companies that use Google Ads.