Blog

16. November 2019

Raising the Data Treasure – Specialist Article by Christian Ebernickel in the Handelszeitung

The use of data permeates our everyday lives and yet only a minority of companies actually use the data consistently to analyse, control and monitor their marketing. …

15. November 2019

How to Advertise Successfully on Google – Expert Interview With Stefan Vetter in MK Marketing & Kommunikation

Whether furniture carpenter, travel agency or beauty salon – everywhere the question arises: How can I reach new customers with a reasonable budget? In issue 6-7/19 of …

5. November 2019

Wortspiel Is Growing: A Google Certified Trainer, a CMO From Rocket Internet and an Analytics Consultant From Volkswagen Join the Team

Wortspiel grows to 11 people – all at senior level. We are delighted to have Anita Schröter, Vincent Tresno and Christian Ebernickel join us: ContentsAnita SchröterVincent TresnoChristian …

19. August 2019

“Wortspiel at Google” 2019 with wemakeit and Juicar by Alpiq

After 2017 and 2018, we are again hosting an event at Google in Zürich this year – with three superlatives. Experience marketing insights from Switzerland’s largest crowdfunding …

8. July 2019

Christian in Dataland

How can companies use data-driven marketing? What are the ingredients for exciting analytics projects? Christian Ebernickel is the second newest addition to the Wortspiel team. The winner of the Google-supported "Analytics Awards" answers Stefan's questions.

26. May 2019

Google Marketing Live 2019: a Decoding

When I watched Google Marketing Live 2019 it struck me: Some adjectives are repeated and can be heard quite often. This aroused my interest. Here follows a brief interpretation of the prominent patterns.

25. May 2019

“Google Ads Specialist” – New Google Ads Intensive Course by MBSZ and Wortspiel

“Google Ads Specialist MBSZ” is the first Google Ads intensive course designed and conducted by a Swiss educational institution (MBSZ) in collaboration with a Google Premium …

5. May 2019

Sailing, Segways and a Shock – Our 8th Team Retreat in Valencia

My heart almost stopped. In slow motion I saw Christian take off in front of me, making a roll in the air and falling hard to …

23. April 2019

Movu Increases Leads via Google Ads by +18% While Reducing Costs by -32% Thanks to Smart Bidding – Case Study With Google Switzerland

MOVU is the largest relocation platform in Switzerland and has been a client of Wortspiel since 2015. During this time we have seen many changes in Google …

15. April 2019

Branding, Automation and Customer Focus: The Trends of SMX Munich 2019 in Our Recap

The SMX Munich is the largest event in the German-speaking area on the subject of search engine marketing (SEA + SEO). From the lectures I attended, I can see three trends that should shape our industry in the next few years.