February 13, 2020

Wemakeit: +25% Leads at -18% Costs With Conversion Optimization

Wemakeit is the largest crowdfunding platform in Switzerland with over 4,000 successfully completed projects. Since 2016 wemakeit is a client of Wortspiel. In addition to Google …

January 22, 2020

Automation in Advertising: Expert Interview With Stefan Vetter in Horizont Swiss

The use of automation will fundamentally change the agency and advertising market. In a video interview with Horizont Swiss (in German), yours truly spoke about the …

January 15, 2020

5 Years – 5 Insights

In January 2015 I founded Wortspiel. Since then we have developed into one of the leading digital marketing agencies in Switzerland. 11 professionals help clients like …

November 16, 2019

Raising the Data Treasure – Specialist Article by Christian Ebernickel in the Handelszeitung

The use of data permeates our everyday lives and yet only a minority of companies actually use the data consistently to analyse, control and monitor their marketing. …

November 15, 2019

How to Advertise Successfully on Google – Expert Interview With Stefan Vetter in MK Marketing & Kommunikation

Whether furniture carpenter, travel agency or beauty salon – everywhere the question arises: How can I reach new customers with a reasonable budget? In issue 6-7/19 of …

November 5, 2019

Wortspiel Is Growing: A Google Certified Trainer, a CMO From Rocket Internet and an Analytics Consultant From Volkswagen Join the Team

Wortspiel grows to 11 people – all at senior level. We are delighted to have Anita Schröter, Vincent Tresno and Christian Ebernickel join us: ContentsAnita SchröterVincent TresnoChristian …

August 19, 2019

“Wortspiel at Google” 2019 with wemakeit and Juicar by Alpiq

After 2017 and 2018, we are again hosting an event at Google in Zürich this year – with three superlatives. Experience marketing insights from Switzerland’s largest crowdfunding …

July 8, 2019

Christian in Dataland

How can companies use data-driven marketing? What are the ingredients for exciting analytics projects? Christian Ebernickel is the second newest addition to the Wortspiel team. The winner of the Google-supported "Analytics Awards" answers Stefan's questions.

May 26, 2019

Google Marketing Live 2019: a Decoding

When I watched Google Marketing Live 2019 it struck me: Some adjectives are repeated and can be heard quite often. This aroused my interest. Here follows a brief interpretation of the prominent patterns.

May 25, 2019

“Google Ads Specialist” – New Google Ads Intensive Course by MBSZ and Wortspiel

“Google Ads Specialist MBSZ” is the first Google Ads intensive course designed and conducted by a Swiss educational institution (MBSZ) in collaboration with a Google Premium …