Blog

April 12, 2020

Friendly Automate, the SME-Friendly Hubspot Alternative From Wortspiel

In recent months, the importance of marketing automation has grown among our clients. Rising click prices, for example with Google Ads, and also the financial challenges posed …

April 9, 2020

Google Ads Optimization: A Triad

If you want your Google Search campaigns to be at their best, you need to optimize on three levels: before, within and after Google Ads. If these …

March 17, 2020

Wortspiel Launches Friendly Analytics, the Privacy-Friendly Swiss Google Analytics Alternative

Due to increasing regulation by laws such as DSGVO (EU) or CCPA (California), many companies are challenged to ensure data protection when analyzing their websites. Google’s market-leading …

February 13, 2020

Wemakeit: +25% Leads at -18% Costs With Conversion Optimization

Wemakeit is the largest crowdfunding platform in Switzerland with over 4,000 successfully completed projects. Since 2016 wemakeit is a client of Wortspiel. In addition to Google …

January 22, 2020

Automation in Advertising: Expert Interview With Stefan Vetter in Horizont Swiss

The use of automation will fundamentally change the agency and advertising market. In a video interview with Horizont Swiss (in German), yours truly spoke about the …

January 15, 2020

5 Years – 5 Insights

In January 2015 I founded Wortspiel. Since then we have developed into one of the leading digital marketing agencies in Switzerland. 11 professionals help clients like …

November 16, 2019

Raising the Data Treasure – Specialist Article by Christian Ebernickel in the Handelszeitung

The use of data permeates our everyday lives and yet only a minority of companies actually use the data consistently to analyse, control and monitor their marketing. …

November 15, 2019

How to Advertise Successfully on Google – Expert Interview With Stefan Vetter in MK Marketing & Kommunikation

Whether furniture carpenter, travel agency or beauty salon – everywhere the question arises: How can I reach new customers with a reasonable budget? In issue 6-7/19 of …

November 5, 2019

Wortspiel Is Growing: A Google Certified Trainer, a CMO From Rocket Internet and an Analytics Consultant From Volkswagen Join the Team

Wortspiel grows to 11 people – all at senior level. We are delighted to have Anita Schröter, Vincent Tresno and Christian Ebernickel join us: ContentsAnita SchröterVincent TresnoChristian …

August 19, 2019

“Wortspiel at Google” 2019 with wemakeit and Juicar by Alpiq

After 2017 and 2018, we are again hosting an event at Google in Zürich this year – with three superlatives. Experience marketing insights from Switzerland’s largest crowdfunding …