How can companies use data-driven marketing? What are the ingredients for exciting analytics projects? Christian Ebernickel is the second newest addition to the Wortspiel team. The winner of the Google-supported "Analytics Awards" answers Stefan's questions.
May 26, 2019
When I watched Google Marketing Live 2019 it struck me: Some adjectives are repeated and can be heard quite often. This aroused my interest. Here follows a brief interpretation of the prominent patterns.
May 25, 2019
“Google Ads Specialist MBSZ” is the first Google Ads intensive course designed and conducted by a Swiss educational institution (MBSZ) in collaboration with a Google Premium …
May 5, 2019
My heart almost stopped. In slow motion I saw Christian take off in front of me, making a roll in the air and falling hard to …
April 23, 2019
MOVU is the largest relocation platform in Switzerland and has been a client of Wortspiel since 2015. During this time we have seen many changes in Google …
April 15, 2019
The SMX Munich is the largest event in the German-speaking area on the subject of search engine marketing (SEA + SEO). From the lectures I attended, I can see three trends that should shape our industry in the next few years.
March 7, 2019
Is advertising in Google search still worthwhile, what are general trends in advertising and what is my advice to companies? I was allowed to answer these and …
March 2, 2019
Wortspiel has recently become an official Microsoft Advertising Partner (formerly Bing Ads) – as one of only three agencies in Switzerland. Google’s biggest competitor in the field …
February 26, 2019
Automation through Machine Learning and Artificial Intelligence (AI) is changing all aspects of Google Ads. In this article, I will outline five critical consequences of automation for Google Ads agencies - as well as for all companies that use Google Ads.
December 17, 2018
What can performance marketing do and what does a typical campaign look like? The sector is growing rapidly. But the number of mistakes you can make if …
