Is advertising in Google search still worthwhile, what are general trends in advertising and what is my advice to companies? I was allowed to answer these and …
2. March 2019
Wortspiel has recently become an official Bing Partner – as one of only three agencies in Switzerland. Google’s biggest competitor in the field of search engines has …
26. February 2019
Automation through Machine Learning and Artificial Intelligence (AI) is changing all aspects of Google Ads. In this article, I will outline five critical consequences of automation for Google Ads agencies - as well as for all companies that use Google Ads.
17. December 2018
What can performance marketing do and what does a typical campaign look like? The sector is growing rapidly. But the number of mistakes you can make if …
8. November 2018
Actually I didn't want to go to Budapest at all. I was there a few years ago to celebrate my graduation. The city had left no lasting impression on me. But this time everything was different …
19. June 2018
Netzwoche, the Swiss IT magazine with the highest readership, produces annually the “Great Swiss Digital Ranking” in cooperation with Best of Swiss Web. It covers the largest …
10. April 2018
“Quem não viu Lisboa, não viu coisa boa” , the famous poet António Nobre once said. “Those who have not seen Lisbon have not yet seen anything beautiful” would …
14. February 2018
What challenges do companies face when using Google AdWords? And why is our claim “The AdWords Accelerator”? Recently, I was allowed to express my opinion in a …
13. February 2018
Our Stefan Vetter is an official “Google Certified Trainer” since December 2017 – as one of only nine persons in Switzerland. In this role he regularly gives …
29. January 2018
Last Thursday we celebrated our third anniversary with our team, customers, partners and friends. At the same time, we inaugurated our new office premises in Zürich’s …
