March 17, 2020

Wortspiel Launches Friendly Analytics, the Privacy-Friendly Swiss Google Analytics Alternative

Due to increasing regulation by laws such as DSGVO (EU) or CCPA (California), many companies are challenged to ensure data protection when analyzing their websites. Google’s market-leading …

February 13, 2020

Wemakeit: +25% Leads at -18% Costs With Conversion Optimization

Wemakeit is the largest crowdfunding platform in Switzerland with over 4,000 successfully completed projects. Since 2016 wemakeit is a client of Wortspiel. In addition to Google …

January 22, 2020

Automation in Advertising: Expert Interview With Stefan Vetter in Horizont Swiss

The use of automation will fundamentally change the agency and advertising market. In a video interview with Horizont Swiss (in German), yours truly spoke about the …

January 15, 2020

5 Years – 5 Insights

In January 2015 I founded Wortspiel. Since then we have developed into one of the leading digital marketing agencies in Switzerland. 11 professionals help clients like …

November 16, 2019

Raising the Data Treasure – Specialist Article by Christian Ebernickel in the Handelszeitung

The use of data permeates our everyday lives and yet only a minority of companies actually use the data consistently to analyse, control and monitor their marketing. …

November 15, 2019

How to Advertise Successfully on Google – Expert Interview With Stefan Vetter in MK Marketing & Kommunikation

Whether furniture carpenter, travel agency or beauty salon – everywhere the question arises: How can I reach new customers with a reasonable budget? In issue 6-7/19 of …

November 5, 2019

Wortspiel Is Growing: A Google Certified Trainer, a CMO From Rocket Internet and an Analytics Consultant From Volkswagen Join the Team

Wortspiel grows to 11 people – all at senior level. We are delighted to have Anita Schröter, Vincent Tresno and Christian Ebernickel join us: ContentsAnita SchröterVincent TresnoChristian …

August 19, 2019

“Wortspiel at Google” 2019 with wemakeit and Juicar by Alpiq

After 2017 and 2018, we are again hosting an event at Google in Zürich this year – with three superlatives. Experience marketing insights from Switzerland’s largest crowdfunding …

July 8, 2019

Christian in Dataland

How can companies use data-driven marketing? What are the ingredients for exciting analytics projects? Christian Ebernickel is the second newest addition to the Wortspiel team. The winner of the Google-supported "Analytics Awards" answers Stefan's questions.

May 26, 2019

Google Marketing Live 2019: a Decoding

When I watched Google Marketing Live 2019 it struck me: Some adjectives are repeated and can be heard quite often. This aroused my interest. Here follows a brief interpretation of the prominent patterns.