No office, no fixed hours, no problems? A look behind the scenes of Wortspiel.

21. October 2017

We at Wortspiel work as a Google AdWords agency for startups such as WordPress and MOVU as well as for large companies such as Migros, Helvetia Insurance or Cornèr Bank. And that without a shared office, without fixed working hours and without permanent employees. Can this go well?

I was allowed to address this question at the conference “New Forms of Work and Organization”, organised by the Internet Briefing in Zurich on May 2, 2017 – together with lecturers from Liip and Unic, among others. The event took place a few months ago, the content is still up to date.

(Video only available in German)



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Stefan Vetter is the founder and CEO of Wortspiel. He has worked in digital marketing since 1999 and has focussed on Google Ads and conversion optimization for many years. Stefan likes to pass on his knowledge: as an author of the first Swiss Google Ads book “AdWords for Startups”, one of nine “Google Certified Trainer” in Switzerland, a sought-after speaker and as a lecturer at the University of Applied Sciences and Arts Northwestern Switzerland FHNW, at the Swiss Institute of Business Economics SIB and at Google Zürich.