„Wortspiel is the ideal partner for us to achieve our growth targets. We especially appreciate their methodical and creative approach. One of their requirements was to attain a deep understanding of our business model. Our relationship is close and transparent.“
Hannes Sturzenegger | MOVU AG
„A great workshop with detailed, straightforward and pragmatic appraisals of our AdWords campaigns. We got a lot of tips and good guidance on improving these. I’m really pleased and am sure that this will significantly enhance our campaign performance.“
Katja Wussler | Basler Insurance
„Wortspiel’s professional and meticulous approach, and their deep understanding of Google search, has greatly impressed us.“
Matteo Delbrück | Selfnation
„Wortspiel supports us with our AdWords strategy for our coffee brands Delizio and Café Royal. We’re happy to have Wortspiel as a straightforward, pragmatic and conceptually strong partner at our side.“
Damian Kirtz | Delica AG (Migros)
Book: AdWords for Startups
Google AdWords is the fastest way to connect supply and demand. This makes it one of the most effective growth driver for startups targeting a mass market. But competition is fierce and there is little room for error.
Stefan Vetter und Aurel Gergey help startups become – and remain – market leaders with Google AdWords. Their insights are summarised in this guide.
In the video series Wortspiel.TV we celebrate what our clients have achieved with our help.
In the first episode we spoke with Wortspiel customer Laurent Decrue, co-founder and CEO of the largest Swiss relocation startup, MOVU.
Laurent explained how MOVU had become a market leader within a short period of time; how much of this success could be attributed to our AdWords expertise and why he loves to ski.
Stefan Vetter, M.Sc.
Stefan Vetter is the founder and CEO of Wortspiel GmbH. As a graduated communications and media expert, he has worked in digital marketing since 1999 and has focussed exclusively on AdWords for several years. Stefan enjoys sharing his knowledge with others, for example as an author of the book “AdWords for Startups” and as a lecturer at the University of Applied Sciences and Arts Northwestern Switzerland (FHNW).
Aurel Gergey is Creative Director at Wortpiel. He has worked in advertising agencies as a copywriter/conceptual designer and has been using Google AdWords since 2004. Aurel has published the book “AdWords for Startups” together with Stefan Vetter. His guiding principle: Good expression makes a good impression™.
Mario Thomsen is Head of AdWords at Wortspiel. He is an experienced search engine marketer and one of only 10 Top Contributors in the official German-speaking AdWords community. As an accredited Bing Ads professional he also runs campaigns on Google’s biggest competitor.
Toni Ricciardelli is a Senior AdWords Consultant at Wortspiel. In the 80s a Commodore 64 awoke a passion for bits and bytes. Since then he has been true to this passion and has a Bachelor of Business Administration with a CAS in online marketing and e-commerce. He has been engaged with online and search engine marketing for more than 15 years.
Jennifer Walter is an AdWords consultant at Wortspiel. She studied communication studies and sociology in Zürich and Cork. After working at several advertising agencies she became a brand and communication manager at an international SME where she was responsible for communication and search engine marketing.
Erik Blatter is an AdWords consultant at Wortspiel. He is a seasoned digital marketer. In 2012 Erik lead the relaunch of online printing service prinzessin.ch, which subsequently won the Swiss E-Commerce Award. The following two years he continued to work there as a marketing manager, being responsible for their Google AdWords campaigns. In 2014 he returned to the agency side.
Sören Wischnewski is an AdWords Consultant at Wortspiel. After completing a course in business studies, he studied law. Afterwards he worked as a project manager for marketing and fund raising at a child welfare organisation, where he distinguished himself running AdWords campaigns via Google Ad Grants.
Maren K. Ockels
Maren Ockels is a Senior AdWords Consultant at Wortspiel. She holds a degree in business administration and has a wealth of startup experience. Following a position at a large real estate portal, she worked as Head of Online Marketing at a startup incubator for three years. In this role, she established and oversaw AdWords campaigns for startups such as Finanzcheck, Dreamlines and HomeToGo. Maren enjoys sharing her experience: She is one of only 10 Top Contributors in the official German-speaking AdWords community.
Google AdWords allows businesses to address their clients directly. However, certain guidelines should be followed; otherwise this kind of marketing can quickly become very expensive. This article appeared in today’s edition …
Laurent Decrue is co-founder and CEO of the largest Swiss relocation startup, MOVU, and a Wortspiel customer. Inspired by James Corden’s ‘Carpool Karaoke’, we took Laurent on an entertaining journey …
Stefan Vetter’s clients only pay when certain goals have been achieved. His colleagues only work when they want to. The CEO of the AdWords agency Wortspiel GmbH tells ‘persoenlich’ how this …
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