Wortspiel is an AdWords / PPC agency based in Zürich, Switzerland. We help companies get more out of their Google ads and grow faster. The best proof of this is the satisfaction of our clients.

We achieve this through a very experienced team, performance-based renumeration and clear values.

Wortspiel GmbH is a Google Premier Partner and firmly embedded in a strong network.

“I really enjoyed the audit of our AdWords campaigns conducted by Wortspiel, which was very thorough. It spurred me to take a closer look at many levers.”
Phu Bui Phu Bui | WordPress.com

“Wortspiel supports us with our AdWords strategy for our coffee brands Delizio and Café Royal. We’re happy to have Wortspiel as a straightforward, pragmatic and conceptually strong partner at our side.“

Damian Kirtz Damian Kirtz | Delica AG (Migros)

“A great workshop with detailed, straightforward and pragmatic appraisals of our AdWords campaigns. We got a lot of tips and good guidance on improving these. I’m really pleased  and am sure that this will significantly enhance our campaign performance.“

Katja Wussler Katja Wussler | Basler Insurance

“The AdWords campaign with Wortspiel exceeded our expectations by far. Another aspect we really like is the pragmatic and pleasant way we work together.“

Thorsten Jaecks Thorsten Jaecks | Swisscom

“Wortspiel is the ideal partner to achieve our growth targets. In particular, we value their iterative and creative approach, the transparent and collaborative partnership and their commitment to a deep understanding of our business model.“
Hannes Sturzenegger Hannes Sturzenegger | MOVU AG

AdWords for Startups

Book: AdWords for Startups

Google AdWords is the fastest way to connect supply and demand. This makes it one of the most effective growth driver for startups targeting a mass market. But competition is fierce and there is little room for error.

Stefan Vetter und Aurel Gergey help startups become – and remain – market leaders with Google AdWords. Their insights are summarised in this guide.

Learn more


In the video series Wortspiel.TV we celebrate what our clients have achieved with our help.

In the first episode we spoke with Wortspiel customer Laurent Decrue, co-founder and CEO of the largest Swiss relocation startup, MOVU.

Laurent explained how MOVU had become a market leader within a short period of time; how much of this success could be attributed to our AdWords expertise and why he loves to ski.

Laurent Decrue and Stefan Vetter


Stefan Vetter

Stefan Vetter

Stefan Vetter is the founder and CEO of Wortspiel. He has worked in digital marketing since 1999 and has focussed exclusively on Google AdWords for many years. Stefan likes to pass on his knowledge: as an author of the first Swiss AdWords book “AdWords for Startups”, one of nine “Google Certified Trainer” in Switzerland, a sought-after speaker and as a lecturer at the University of Applied Sciences and Arts Northwestern Switzerland FHNW and at the Swiss Institute of Business Economics SIB.


Aurel Gergey

Aurel Gergey

Aurel Gergey is Creative Director at Wortpiel. He has worked in advertising agencies as a copywriter/conceptual designer and has been using Google AdWords since 2004. Aurel has published the book “AdWords for Startups” together with Stefan Vetter. His guiding principle: Good expression makes a good impression™.


Mario Thomsen

Mario Thomsen

Mario Thomsen is Head of AdWords at Wortspiel. He is an experienced search engine marketer and one of only 10 Top Contributors in the official German-speaking AdWords community. As an accredited Bing Ads professional he also runs campaigns on Google’s biggest competitor.


Maren Ockels

Maren K. Ockels

Maren Ockels is a Senior AdWords Consultant at Wortspiel. She holds a degree in business administration and has a wealth of startup experience. Following a position at Immonet (part of Immowelt Group), she worked as Head of Online Marketing at a startup incubator for three years. In this role, she established and oversaw AdWords campaigns for startups such as HomeToGo, HappyCar and StyleLounge. Maren enjoys sharing her experience: She is one of only 10 Top Contributors in the official German-speaking AdWords community.


Erik Blatter

Erik Blatter

Erik Blatter is a Senior AdWords consultant at Wortspiel. He is a seasoned digital marketer. In 2012 Erik lead the relaunch of online printing service prinzessin.ch, which subsequently won the Swiss E-Commerce Award. The following two years he continued to work there as a marketing manager, being responsible for their Google AdWords campaigns. In 2014 he returned to the agency side.


Toni Ricciardelli

Toni Ricciardelli

Toni Ricciardelli is a Senior AdWords Consultant at Wortspiel. In the 80s a Commodore 64 awoke a passion for bits and bytes. Since then he has been true to this passion and has a Bachelor of Business Administration with a CAS in online marketing and e-commerce. He has been engaged with online and search engine marketing for more than 15 years.


Jennifer Walter

Jennifer Walter is an AdWords consultant at Wortspiel. She studied communication studies and sociology in Zürich and Cork. After working at several advertising agencies she became a brand and communication manager at an international SME where she was responsible for communication and search engine marketing.


Sören Wischnewski

Sören Wischnewski

Sören Wischnewski is an AdWords Consultant at Wortspiel. After completing a course in business studies, he studied law. Afterwards he worked as a project manager for marketing and fund raising at a child welfare organisation, where he distinguished himself running AdWords campaigns via Google Ad Grants.


Nadine Widmaier

Nadine Widmaier

Nadine Widmaier looks after the administration at Wortspiel and keeps track of the numbers and budgets.



Here you’ll find our three most recent blog posts. All previous entries are in the blog history.

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