Wortspiel is the second largest Google Ads / AdWords agency in Switzerland. By making good Google advertising even better, we increase sales and profits. The result: enthusiastic clients.

We achieve this through a highly experienced team, performance-based compensation, new forms of work and clearly defined values.

Zürich-based Wortspiel GmbH is a Google Premier Partner and firmly embedded within a strong network.

“I really enjoyed the audit of our AdWords campaigns conducted by Wortspiel, which was very thorough. It spurred me to take a closer look at many levers.”
Phu Bui Phu Bui | WordPress.com

“The AdWords campaign with Wortspiel exceeded our expectations by far. Another aspect we really like is the pragmatic and pleasant way we work together.“

Thorsten Jaecks Thorsten Jaecks | Swisscom

“A great workshop with detailed, clear and practical appraisals of our AdWords campaigns. We got a lot of tips and good guidance on improving these. I’m really pleased  and am sure that this will significantly enhance our campaign performance.“

Katja Wussler Katja Wussler | Basler Insurance

“Wortspiel supports us with our AdWords strategy for our coffee brands Delizio and Café Royal. We’re happy to have Wortspiel at our side as a straightforward, pragmatic and conceptually strong partner.“

Damian Kirtz Damian Kirtz | Delica AG (Migros)

“Wortspiel is the ideal partner for achieving our growth targets. In particular, we value their continual and creative approach, the transparent and collaborative partnership and their commitment to a deep understanding of our business model.“
Hannes Sturzenegger Hannes Sturzenegger | MOVU AG

AdWords for Startups

Book: AdWords for Startups

Google AdWords is the fastest way to connect supply and demand. This makes it one of the most effective growth driver for startups targeting a mass market. But competition is fierce and there is little room for error.

Stefan Vetter und Aurel Gergey help startups become – and remain – market leaders with Google AdWords. Their insights are summarised in this guide.


In the video series Wortspiel.TV we celebrate what our clients have achieved with our help.

In the first episode we spoke with Wortspiel customer Laurent Decrue, co-founder and CEO of the largest Swiss relocation startup, MOVU.

Laurent explained how MOVU had become a market leader within a short period of time; how much of this success could be attributed to our AdWords expertise and why he loves to ski.

Laurent Decrue and Stefan Vetter

Our values

While both the market and our offer will continue to evolve, our values will remain the same:

Wortspiel Values


Cooperation can only work well if we’re aligned on a personal level. We value honesty, humility and authenticity.


Trust is more important to us than contracts. As long as both parties are happy and continue to evolve together, we will keep working together. If this changes we will part ways.


The marketing landscape is changing so fast that long-term top performance is only possible with a high degree of specialisation. In our case, this area of specialisation is “Google Ads”.


Stefan Vetter

Stefan Vetter

Stefan Vetter is the founder and CEO of Wortspiel. He has worked in digital marketing since 1999 and has focussed exclusively on Google AdWords for many years. Stefan likes to pass on his knowledge: as an author of the first Swiss AdWords book “AdWords for Startups”, one of nine “Google Certified Trainer” in Switzerland, a sought-after speaker and as a lecturer at the University of Applied Sciences and Arts Northwestern Switzerland FHNW and at the Swiss Institute of Business Economics SIB.


Aurel Gergey

Aurel Gergey

Aurel Gergey is Creative Director at Wortpiel. He has worked in advertising agencies as a copywriter/conceptual designer and has been using Google AdWords since 2004. Aurel has published the book “AdWords for Startups” together with Stefan Vetter. His guiding principle: Good expression makes a good impression™.


Mario Thomsen

Mario Thomsen

Mario Thomsen is Head of AdWords at Wortspiel. He is an experienced search engine marketer and one of only 10 Top Contributors in the official German-speaking Google AdWords community. As an accredited Bing Ads professional he also runs campaigns on Google’s biggest competitor.


Maren Ockels

Maren K. Ockels

Maren K. Ockels is a Senior AdWords Consultant at Wortspiel. After working at Immowelt, she spend three years as Head of Online Marketing for a startup incubator. In this role, Maren established and oversaw AdWords campaigns for startups such as HomeToGo, Dreamlines and Finanzcheck. She holds a degree in business administration and is one of only 10 Top Contributors in the official German-speaking Google AdWords community.


Erik Blatter

Erik Blatter

Erik Blatter is a Senior AdWords consultant at Wortspiel. He is a seasoned digital marketer. In 2012 Erik lead the relaunch of online printing service prinzessin.ch, which subsequently won the Swiss E-Commerce Award. The following two years he continued to work there as a marketing manager, being responsible for their Google AdWords campaigns. In 2014 he returned to the agency side.


Toni Ricciardelli

Toni Ricciardelli

Toni Ricciardelli is a Senior AdWords Consultant at Wortspiel. In the 80s a Commodore 64 awoke a passion for bits and bytes. Since then he has been true to this passion and has a Bachelor of Business Administration with a CAS in online marketing and e-commerce. He has been engaged with online and search engine marketing for more than 15 years.


Jennifer Walter

Jennifer Walter

Jennifer Walter is an AdWords consultant at Wortspiel. She studied communication studies and sociology in Zürich and Cork. After working at several advertising agencies she became a brand and communication manager at an international SME where she was responsible for communication and search engine marketing.


David Brunnschweiler

David Brunnschweiler

David Brunnschweiler is an AdWords Consultant at Wortspiel. A studied business economist, David sports many years of marketing experience at Swisscom and SBB. Before that he worked as a consultant for a renowned Swiss advertising agency. David is an enthusiastic supporter of a lean marketing approach. His passion is scaling new products and services. AdWords serves him as a central tool for that.



Here you’ll find our three most recent blog posts. All previous entries are in the blog history.

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+41 44 533 30 00

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