Conversion Optimization (CRO)
We work with ambitious clients – from fast-growing 🚀 start-ups to some of the most valuable 🏢 companies in the world:
“I really enjoyed the audit of our Google Ads campaigns conducted by Wortspiel, which was very thorough. It spurred me to take a closer look at many levers.”
Phu Bui | WordPress.com
“In a digital commerce project Wortspiel supported us very effectively with consulting, conception, execution and analysis. Their expertise helped the campaign to significantly exceed expectations. Another aspect we really like is the pragmatic and pleasant way we work together.“
Thorsten Jaecks | Swisscom
“Wortspiel is the ideal partner for achieving our growth targets. In particular, we value their continual and creative approach, the transparent and collaborative partnership and their commitment to a deep understanding of our business model.“
Hannes Sturzenegger | MOVU
“A great workshop with detailed, clear and practical appraisals of our Google Ads campaigns. We got a lot of tips and good guidance on improving these. I’m really pleased and am sure that this will significantly enhance our campaign performance.“
Katja Wussler | Baloise Insurance
“We value our cooperation at eye level and benefit from their extensive know-how and wealth of experience. We’re happy to have Wortspiel at our side as a straightforward, pragmatic and conceptually strong partner.“
Damian Kirtz | Delica (Migros)
“mymuesli uses Google Ads for customer acquisition in five markets. Wortspiel has provided us with valuable insights for optimization. We were particularly pleased with the concrete action recommendations and the appealing presentation. Wortspiel has always taken strategic goals and the business model into consideration.“
Florian Breiner | mymuesli
In the video series Wortspiel.TV we celebrate what our clients have achieved with our help.
In the first episode we spoke with Wortspiel customer Laurent Decrue, co-founder and CEO of the largest Swiss relocation startup, MOVU.
Laurent explained how MOVU had become a market leader within a short period of time; how much of this success could be attributed to our Google Ads expertise and why he loves to ski.
At many agencies you will be taken care of by junior level staff. We only have seniors working for you:
Stefan Vetter is the founder and CEO of Wortspiel. He created his first website in 1999 and has been active in digital marketing ever since. Stefan likes to pass on his knowledge: as author of the first Swiss Google Ads book, one of seven “Google Certified Trainer” in Switzerland, speaker at conferences and lecturer at several universities of applied sciences.
Jennifer Walter is Creative Director at Wortspiel. She studied communication sciences and sociology in Zürich and Cork. After working at several advertising agencies she became a brand and communication manager at an internationally operating Swiss SME.
Maren K. Ockels
Maren K. Ockels is Head of Google Ads at Wortspiel. After working at Immowelt, she spent three years as Head of Online Marketing for a startup incubator. In this role, Maren established and oversaw Google Ads campaigns for startups such as HomeToGo, Dreamlines and Finanzcheck. A graduate in business administration, she is also one of the few "Platin Product Experts" in the official German-speaking Google Ads community.
Erik Blatter is Head of Conversion Optimization at Wortspiel. As a certified polygraph with further studies in communication planning, he was drawn early into digital marketing. His relaunch of an online print shop was awarded the Swiss E-Commerce Award in 2012. The following two years he worked as marketing manager for this print shop. In 2014, he returned to the agency site focusing on Google Ads and conversion optimization.
Aurel Gergey is a Senior Consultant and Conversion Copywriter at Wortpiel. He has worked in advertising agencies as a copywriter/conceptual designer and has been using Google Ads since 2004. Aurel has published the book “AdWords for Startups” together with Stefan Vetter. His guiding principle: Better words sell better™.
Toni Ricciardelli is a Senior Consultant at Wortspiel. A business economist FH with a CAS in online marketing and e-commerce, Toni started his first online shop in the late 1990s. So far he has realized more than 20 own internet projects (among others adventskiste.ch, florabella.ch, lazybag.ch) and worked on numerous client projects. As a result, he can rely on over 20 years of experience in e-commerce and digital marketing via Google, Facebook & Co.
David Brunnschweiler is a Senior Consultant at Wortspiel. With a degree in business administration, he gained many years of marketing experience at Swisscom and SBB. Before that he worked as a consultant for a renowned Swiss advertising agency. David is passionate about scaling new products and services.
Christian Ebernickel is a Senior Consultant at Wortspiel. He focuses on the conception and implementation of extensive tracking setups with Google Analytics and the Google Tag Manager. The winner of the Google-supported “Analytics Award” is a sought-after speaker at conferences such as the “Data Driven Business” in Berlin, the “SMX” in Munich and the “Analytics Summit” in Hamburg as well as a lecturer at 121WATT. Christian's motto is: “The right data in the right place at the right time”.
Vincent Tresno is a Senior Consultant at Wortspiel. A former Chief Marketing Officer at Rocket Internet, he has been involved with digital business models since 2001 and now advises companies on marketing strategy, growth hacking and data-driven marketing. Vincent is a sought-after keynote speaker with invitations to Google, Microsoft and Estée Lauder Companies, among others, lecturer at the HWZ Zurich University of Applied Sciences in Business Administration and co-author of the book “Think Growth”. He studied jazz music, international business administration as well as media engineering and economics in Germany, Singapore, Australia and England.
Anita Steiner is a Senior Consultant at Wortspiel. As an expert for Google Ads and Facebook Ads, she skillfully positions companies in the world's two largest advertising networks. She benefits from her many years of experience from dozens of client projects in two of the leading Swiss digital marketing agencies. Coachings and trainings are a special passion of Anita: The Swiss-Dutch dual citizen is one of only nine “Google Certified Trainers” in Switzerland.
Jenny Tian is a Senior Consultant at Wortspiel. During her time as Head of SEO at MOVU, Switzerland's largest moving platform, Jenny increased the number of organic Google visitors by over +600% - from 3,500 per month to over 25,000. The journalism and communication scientist with a degree from the University of Zurich likes to play the piano, dance and solve Rubik's Cubes in her free time.
Cooperation can only work well if we’re aligned on a personal level. We value honesty, humility and authenticity.
Trust is more important to us than contracts. As long as both parties are happy and continue to evolve together, we will keep working together. If this changes we will part ways.
The marketing landscape is changing so fast that long-term top performance is only possible with a high degree of specialisation. We prefer to do less and do it as well as possible.
In recent months, the importance of marketing automation has grown among our clients. Rising click prices, for example with Google Ads, and also the financial challenges posed by the Corona …
If you want your Google Search campaigns to be at their best, you need to optimize on three levels: before, within and after Google Ads. If these three levels harmonise …
Due to increasing regulation by laws such as DSGVO (EU) or CCPA (California), many companies are challenged to ensure data protection when analyzing their websites. Google’s market-leading analytics solution can …
Wemakeit is the largest crowdfunding platform in Switzerland with over 4,000 successfully completed projects. Since 2016 wemakeit is a client of Wortspiel. In addition to Google Ads, we also …
The use of automation will fundamentally change the agency and advertising market. In a video interview with Horizont Swiss (in German), yours truly spoke about the advantages and disadvantages …
In January 2015 I founded Wortspiel. Since then we have developed into one of the leading digital marketing agencies in Switzerland. 11 professionals help clients like Migros, Swisscom and …
The use of data permeates our everyday lives and yet only a minority of companies actually use the data consistently to analyse, control and monitor their marketing. This could be …
Whether furniture carpenter, travel agency or beauty salon – everywhere the question arises: How can I reach new customers with a reasonable budget? In issue 6-7/19 of MK Marketing & …
Wortspiel grows to 11 people – all at senior level. We are delighted to have Anita Schröter, Vincent Tresno and Christian Ebernickel join us: Anita Schröter Since the beginning of …
After 2017 and 2018, we are again hosting an event at Google in Zürich this year – with three superlatives. Experience marketing insights from Switzerland’s largest crowdfunding platform wemakeit (Wortspiel …
How can companies use data-driven marketing? What are the ingredients for exciting analytics projects? Christian Ebernickel is the second newest addition to the Wortspiel team. The winner of the Google-supported "Analytics Awards" answers Stefan's questions.
When I watched Google Marketing Live 2019 it struck me: Some adjectives are repeated and can be heard quite often. This aroused my interest. Here follows a brief interpretation of the prominent patterns.
We are happy to share our experience at conferences and universities. Here are the next speeches and courses with our participation – you can find a complete list in our calendar of events:
- SMX Munich
“Conversion Tracking 4.0 for Lead Generation: Integration with CRM-Systems”, Christian Ebernickel, March 18th – 19th, 2020 (in German)
- SEAcamp Jena
“The Revolution Is Coming: Google Analytics v2”, Christian Ebernickel, April 23th, 2020 (in German)
- MBSZ Marketing & Business School Zürich
“Google Ads Specialist MBSZ”, Stefan Vetter, May 5th – July 7th, 2020 (in German)
- Swiss Institute of Business Economics SIB, Zürich
“Website Optimization” (Dipl. Chief Digital Officer NDS HF), Stefan Vetter, May 15th, 2020 (in German)
- ZHAW Zurich University of Applied Sciences, Winterthur
«Advanced SEA & SEA Automation Coaching» (CAS Advanced Digital Marketing), Stefan Vetter, May 27th – 28th, 2020 (in German)
Google Ads is the fastest way to connect supply and demand. This makes it one of the most effective growth drivers for startups targeting a mass market. But competition is fierce and there is little room for error.
Stefan Vetter und Aurel Gergey help startups become – and remain – market leaders with Google Ads. Their insights are summarised in this guide.
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